Tip: Associating your brand with an emoji through repetitive use can have an impact that would make Pavlov proud. "Own" an emoji to stay top-of-mind with your audience.
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If you strategically own a specific emoji, you'll come to mind whenever your audience sees it. It's free and easy promotion. Take Morning Brew. They associated their brand with the coffee mug emoji over time.
And it's no coincidence that Ross Simmonds, for instance, automatically assumed that a new follower with a coffee cup emoji in their name was a Morning Brew employee.
Tip: User-generated content is gold, and user-generated templates are a cut above the rest. Get new users and retain old ones by allowing them to create (and share) templates for your product.
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Notion's templates are a big part of what makes it such a successful business. And user-generated templates are particularly effective because they create a growth loop.
It goes like this: A potential user comes across a useful template that someone else shared. They sign up to access the user-generated template and start using the platform. Eventually, they create their own, and the cycle repeats.
“Lessons I’ve learned after 10 years and $10 million in sales” — @jamesclift
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1/ Bet on yourself, but make sure it’s actually a bet
To truly bet on yourself, everything you do should accelerate any of the following:
• learning new skills
• meeting great people
• making money on your own time
• experiencing the world through a different lens
2/ Build your tribe
You need 5 friends with similar ambitions.
You want people that you can call when:
• Your world is falling apart.
• You want to quit.
• You hate your co-founders.
• You’re questioning everything.
• You’ve made the money, but don’t feel good about it.
Tip: Opt-ins can be tough to come by, especially if you're a new face. Get more people to provide their information by explaining the benefits graphically, in a fun and engaging way.
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Potential customers and subscribers are more likely to provide personal information if you explain what's in it for them. And recent studies show that you can increase these opt-ins even more by conveying the benefits not only textually, but with a fun visual experience too.
This effect is particularly helpful when there isn't a lot of familiarity or trust in the relationship.
What has @eltintero learned after making 180 no-code apps in 2020?
"As the founder of LowCode.Agency, this year I’ve had the opportunity to work with dozens of founders, business owners, and entrepreneurs in order to build a custom app for them."
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1. Good original ideas are very scarce
I can't tell you how many bad ideas we've built.
People thinking they are making the next Uber, Doordash or Yelp, without disrupting the current process is a mistake (IMHO).
2. Riches are in the niches
Focus on a specific pain in an industry you know. fix those pains that large software companies are overlooking.
Tip: Failed payments can cause users to churn when they don't want to. Avoid needlessly losing customers by automatically retrying payments when they fail.
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Failed payments can have a big impact on your revenue, especially if you're using a subscription model.
While it's important to hedge against involuntary churn with email reminders about approaching card expirations, notifications about failed payments, and so forth, don't forget about the basics: Run it again.