Thread by @ClaraJeffery

1/ Like most non-profits, a big chunk of @MotherJones revenues come from year-end donations, when people are thinking about what they can give (and deduct). Some are unable to give this year, which makes us more reliant on those who can. Maybe you? secure.motherjones.com/flex/mj/key/7L…

2/ Here, @MonikaBauerlein makes a great pitch about all the great work we do, and how important reader-supported journalism is. But I'd like to add another reason to give: Because Facebook is destroying democracy and targeting MoJo in particular:

https://twitter.com/MonikaBauerlein/status/1344355924870385671

3/ You know that Facebook is:
✅pushing disinformation
✅robbing media of revenue
✅promoting far-right "news" sites.
But did you know that they're ACTIVELY taking steps to suppress @MotherJones content IN PARTICULAR? motherjones.com/media/2020/10/…

4/ When an internal attempt to tweak the algorithm to combat "junk news," engineers found that, whoops, that junk news was coming from right-wing sites. That so freaked out Joel Kaplan and conservatives in FB's lobby shop that...

5/ ...they sent engineers back to rework the algorithm so that the right-wing sites were left unthrottled and @motherjones—in particular!—would appear far less often in the feeds of those WHO'D CHOSEN TO FOLLOW US.

And that means less reach, impact—and REVENUE.

6/ Conservatives constantly complain about social media companies so as work the refs. Result? Facebook knowingly, actively decided punish progressive journalism orgs—again MoJo specifically targeted—to appease conservatives in/outside of company. motherjones.com/media/2020/10/…

7/ Now, do I think they targeted us because of hard-hitting coverage like this cover story that Monika and I wrote last year? Honestly, don't know. But every single worst suspicion of how that company acts tends to be confirmed, so... motherjones.com/politics/2019/…

8/ What I DO know, is that when Facebook suppresses traffic to us—again, from people who CHOSE to follow us—it is a big hit to our bottom line, especially during year-end appeals.

9/ In a company of 100 people, trying to weather 2020, the malicious and partisan hit from Facebook has a real impact on whether we can keep doing what we do, and prevent layoffs. Here's our union co-chair @patcaldwell on the real-life implications motherjones.com/media/2020/10/…

10/ So if you hate what Facebook is doing to our democracy, and journalism—which is vital to the workings of democracy—you can strike a small but important blow by supporting us.

And btw, there's another piece in the works, b/c we will not be cowed.
secure.motherjones.com/flex/mj/key/7L…

11/ PS: your donation to @MotherJones is 100% tax deductible.