Thread by @zaoyang

1. Alibaba/Amazon is search oriented and keyword oriented vs picture/video/stories oriented. Ali Express was beaten country by country except Russia by Wish due to this difference in UX. This is powered by a technical engine that's a better version of google adsense.

https://twitter.com/motionerror/status/1344769785779920898

2/ They launched branded goods which now gets refurbished goods from within the U.S./Europe. This is similar to TJ Max, Ross Dress for Less, Outlet stores. Their selection will only expand over time. Wish will eat this category more and more.

3/ They are running one of the largest buy now pay later in the Europe/U.S. and will likely launch its own fintech products. This is focused on the unbanked markets. Wish can launch same thing as Square and Paypal because they serve different markets.

4/ The former head of Square Capital just joined Wish's board and this is an indication of the future.

5/ They launched Wish Local which initially acted as fulfillment for Wish and now local stores are now selling through Wish to all of Wish's customers. This cuts down delivery time and also adds additional inventory for local customers.

6/ Wish local is the beginnings of B2B commerce like Alibaba, whereas Wish is a much better version of Ali express.

7/ The market that Wish is targeting is the revenue of Dollar general, Ross Dress for Less, TJ Max, Outlet stores, JC Penny. The dollar stores and low cost branded products haven't been at all affected by Amazon and now it's coming online thanks to Wish.

8/ All of this combined with a combination of fun browsable experience with Wish Stories, sweepstakes, and constantly adding Manfactuer products. Pingduoduo is the largest in China a 140B company with this experience with only China.

9/ Wish is geared toward all areas besides China with a much bigger market. What will be the market cap of the ecommerce company that will connect consumers with manufactures directly? As PDD shows, it should be pretty big.

10/ With disruptive technologies, they are often cheaper and BAD in certain dimensions. Wish has been cheap but with long delivery times and not as great quality on the goods side. Wish has been aware of this and built their own end to end fulfillment overseas to local.

11/ Now with that infrastructure and another $1B in cash with $2B total post IPO, they can crank the: selection, price, fulfillment, and fun experience wheel and constantly improve their weaknesses. This has largely worked to date.

12/ People point to the revenue slow down in 2017, but that was due to building their end to end fulfillment infrastructure.

13/ Their cadence of operations, fixing problems and focus on an underserved segment of the market with all of the criticisms of silicon valley is to be applauded. They are a monster ecommerce company and saying they are ali express without knowing any of the details is lazy.

14/ This is why they will be one of the best performing IPOs in the next 10 years.