Thread by @HeroJourneyOn

How to make predictable income using email 🔑

While only working upfront (no maintenance)

And not spending a single dime

/*A THREAD*/

0. The blueprint

A bird's eye view of how we're going to make it work

1. Choose an email platform
2. Design a landing page
3. Upsell an offer on the thank-you page
4. Create a welcome sequence framed as an "email guide"
5. Deliver value on that guide
6. Upsell the same offer

1. Email platform

I would go with Mailerlite since you're allowed to create free automation, other good tool would be Aweber

(Tools as ConvertKit and getResponse don't have automation as a feature in their free plans)

Go around and learn the platform, shouldn't take too long

2. Landing page

It doesn't need to be complex or big, just make sure people know what they're subscribing for (email-delivered guide + your list)

Make sure to funnel the right people inside

Tell them exactly what you teach in those sequences of emails

3. Thank-you page as a sales page

If you're familiarized with direct-response copywriting, you know you can sell people right away

If you're selling an affiliate offer, check the original sales page and model it or try a new angle + handle different objections

You can build this with WordPress, Carrd, or the in-built landing page builder inside your email platform of choice

If you're looking for inspiration to write copy, strongly advice checking: swiped.co

4. Create your email-delivered guide

Use this as a lead magnet (a way to get people to join the list)

As soon as people subscribe to your list, they should receive the first email

Create automation inside the email platform to do this

Subscribe>receive email guide sequence

It doesn't need to be too big

5 to 7 emails should do it

It should have close to 2500 words, meaning you can probably nail it one day or two if you know what you're writing about

The goal is to educate readers and give so much value, they have no other option but to buy

5. Don't hold back on the quality of the information that you're sharing, if they don't like the emails, they won't buy the course

You can use [x/7] in the subject line (being X the number of the email in the sequence) so people know they're getting the emails from your guide

6. Upsell at the end

Inside the last email of your guide announce that you're sharing an offer in the next email

Shoot 2 emails the following day (both on the same day)

Email 1: Include testimonials + call-to-action to the course

(continued...)

Email 2: Offer a bonus for people that cope with the guide

Examples:

(1) Your own guide/course as a bonus
(2) Discount on the guide you're selling (if you can)
(3) 30-minutes consulting call (if you're selling higher ticket)

Bonus. Running the numbers 👨‍🏫

There are three ways you can make money with this type of funnels, two of them are easily tracked

1) People who buy directly on the thank-you page upsell
2) People who buy at the end of the sequence
3) Further offers you push to that list

Let's say you can get 10 to 20 emails a day

This will be a lot for some, not so much for others (depends on your current audience)

2% Buys on the thank you page
5% Buys on the end of the sequence

7% converted

10/day = 300month = 21 buyers
20/day = 600month = 42 buyers

Let's suppose you earn $20 per sale

Running the numbers...

With 10 subs a day => Extra $420/month
With 20 subs a day => Extra $840/month

The numbers can be pumped with more subs a day, a better conversion rate or a more expensive offer

What I can do for you...

If you're looking for a way to write better emails that convert readers into customers, click the link below 👇

It Includes the 5 Component Framework that every good email copywriter uses to make bank 🧪

gumroad.com/l/emailplayboo…