Ok. Let's talk about the 996 work schedule in the Chinese games industry.

For those unaware, the 996 work schedule involves working from 9am to 9pm for six days a week, or 72 hours a week put another way.

Here is an article on it + thread below:

theguardian.com/world/2019/apr…
996 work culture is not a new phenomenon in China, neither is it an exact template for every games company, but it is the common phrase given to tech / games companies that demand employees work overtime to complete projects.

It is not too dissimilar to 'crunch' used in the West
The practice has been endorsed by a number of tech CEO's, most famously Alibaba founder Jack Ma

This work culture has become an accepted part of working at a tech / games firm in China (exacerbated by Gaas), even though it is technically illegal according to Chinese labor laws
Major Chinese game companies have adopted this work ethic which is designed to maximise productivity.

For example, when Tencent acquired the license for PUBG in 2017 it created a shift system so that development for PUBG Mobile would operate on a 24/7 cycle.
The work culture puts capital before the welfare of people, with Chinese game companies adopting it to stay competitive, not just in their home market but globally too.

Over the past few years the culture had become normalised, once again similar to crunch in the West.
It's worth noting that 996 is not a formal policy at any company, ... because it would be illegal, but is instead part of the work culture and encouraged by management.

Last year some devs created My Company 996 to satirise it + raise awareness.

store.steampowered.com/app/1249060/My…
In 2019 there was a project by Chinese tech workers on GitHub to combat 996. The project listed games companies such as Tencent, NetEase and others as overworking staff.

This actually went fairly viral both in and outside China

More here-

qz.com/1589309/996-ic…
This is similar to the outcry against crunch seen in the West, with younger tech / gaming workers in China trying to advocate for better working conditions / change the status quo

While there has been some limited success, it has been difficult to build workplace power
There was some initial success due to the outcry on social media + support from China's state media (because of the whole illegal thing) but it was quickly suppressed out of the news cycle.

There is however growing global solidarity between employees

theverge.com/2019/4/22/1851…
While crunch and 996 are considered normal and essential in today's world, it is rarely discussed how this impacts the employee not just in terms of mental health but also in their ability to carry out their job to the highest standard

It reflects a failure of management overall
This is just a quick overview of the issue from myself and by no means definitive.

What is clear is that we have seen examples of zero crunch companies succeeding with it leading to higher quality products, better work/life balance and the retention of skilled staff.

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More from @ZhugeEX

5 Jan
Nintendo has acquired Next Level Games. Nintendo is extremely conservative when it comes to M&A with its last major acquisition being Monolith Soft in 2007.

So why did Nintendo acquire Next Level Games (NLG) now and what does it mean for both companies? Quick thread below: Image
NLG has been a key partner for Nintendo since 2005 when it first worked on Super Mario Strikers.

It has been working exclusively with Nintendo since 2011 and its recent release, Luigi's Mansion 3, has sold over 8m units and is on track to outsell the prior 2 games combined.
NLG has helped increase the value of Nintendo's IP and it's clear the developer can produce multi-million selling hits.

What changed recently is that the owners of NLG were looking to sell their shares in the company and began talking to potential buyers.
Read 8 tweets
8 Dec 20
Chinese game and tech giant Tencent has invested in more than 20 game developers this year

While the company has mostly focused on mobile games in recent years, some of these new investments show that Tencent is also interested in the PC and Console space.

Let's discuss 1/
2/ Tencent recently invested several hundred million RMB in Wizard Games, a Chinese developer known for Battle Teams, a game with 500m users.

The company is creating Battle Teams 2, a high end competitive shooter for PC that is set to release in 2021.

gamespress.com/Wizard-Games-S…
3/ Tencent also took a 20% stake in Wangyuan Shengtang, a Chinese game company founded in 2009

The team is most well known for the Gujian franchise, with its latest release being Gujian 3 for PC. The RPG based on Chinese fantasy sold over 1.5m.

pcgamer.com/uk/gujian-3-co…
Read 15 tweets
5 Dec 20
The Monster Hunter movie has been pulled from theatres in China just 1 day after it released

This happened after strong backlash on social media over a scene that is considered offensive (below). It is unclear if the movie will return

Here is a thread to explain the situation:
Firstly I want to preface this by saying: if your immediate response is "That's not offensive" or "stop being sensitive" then I'm just going to block you.

If you're not Chinese then it's not really your place to decide what is / isn't offensive to people in China.
There are 4 key points to discuss in order to understand this situation.

1. The 10 second scene in the first tweet
2. The link to an old racist rhyme / phrase
3. The way the movie was subtitled during this part
4. Social media backlash and review bombing

我们开始吧
Read 15 tweets
4 Dec 20
Great writing in the Monster Hunter movie...
Anyway, this is going down about as well as you'd expect in China where it's being linked to the rhyme / phrase "Chinese, Japanese, dirty knees - look at these?" which is considered offensive.
Capcom has issued a statement on social media due to the backlash, stating that it is aware of the situation and the controversy. That it is not the producer on the MH movie and that it will report the situation to the relevant film companies to investigate.
Read 8 tweets
3 Dec 20
Apple has sent a notice to developers reminding them that all paid games or games with in app purchases must have a license to operate in China. All games without a license will be removed after Dec 31

We have been updating our clients on this situation since Feb

Thread below
Chinese law requires all games to be approved for both content and monetisation before they can be officially distributed in Mainland China.

This is a policy that went into effect on July 1, 2016 for all games and has been enforced on Android app stores since.
While Apple does require developers to enter a license number before publishing to iOS in China, there are loopholes that allow devs to launch without a valid license

Over the past 2 years a new regulator was set up that instituted various reforms, including closing loopholes
Read 8 tweets
2 Dec 20
Internal data from Sony shows that PlayStation users regularly spend more time playing single player games than they do online games, and this is why they added the activities feature to PS5.

But aren't single player games dead?

Let's discuss. 1/

vice.com/en/article/5dp…
2/ It's no secret that the AAA games industry as a whole has been shifting away from single player (one & done) towards online and live service (recurrent) games on console.

These titles work at both a $60 price point and via the F2P model as games like Fortnite demonstrated.
3/ EA once famously said that linear single player games are dead, and to some extent they are correct due to adding the linear part

Single player as a whole was never dead

It's just AAA single player games that succeed have evolved to meet the current expectations of players
Read 19 tweets

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