Years ago, we tested a fitness program at IWT. Testing lasted 3 years.
From a psychology perspective, it was one of the most interesting beta programs we've ever run.
Here were 3 psychology insights that I'll never forget👇
From a psychology perspective, it was one of the most interesting beta programs we've ever run.
Here were 3 psychology insights that I'll never forget👇
We asked: "What if you discovered you were overeating by 1,000 calories/day?" People were mortified, guilty, "I would be ashamed"
Food is a HOT emotion. We taught them how to go from “Hot to cool"
Later, after lots of prep work, we got into calories. They could handle it then
Food is a HOT emotion. We taught them how to go from “Hot to cool"
Later, after lots of prep work, we got into calories. They could handle it then
We asked: "What if you could stop feeling cravings?"
People were in COMPLETE DISBELIEF. "Amazing but that's not possible" Cravings are so deep, we think they're part of us. And we feel guilty at our "weakness"
With 4 weeks of hard work, most people's cravings were under control
People were in COMPLETE DISBELIEF. "Amazing but that's not possible" Cravings are so deep, we think they're part of us. And we feel guilty at our "weakness"
With 4 weeks of hard work, most people's cravings were under control
“How will your partner respond to you in this program?” Most said their partners would be enthusiastic.
Within 3 wks, we heard things like a guy asking his wife (our student), "When are you going to stop w/this diet stuff and come back to eat with the kids?”
Haunting sabotage
Within 3 wks, we heard things like a guy asking his wife (our student), "When are you going to stop w/this diet stuff and come back to eat with the kids?”
Haunting sabotage
Our team learned so much
There are so many transferable psychological insights among personal finance + business + fitness, but many subtle differences
One day, I'll share more
There are so many transferable psychological insights among personal finance + business + fitness, but many subtle differences
One day, I'll share more
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