1/ Here are my top 20 reads of 2020, including the articles, essays, and blog posts that most powerfully shaped my thinking in the last year

Full post below👇
2/ Seeing Like an Algorithm by @eugenewei

eugenewei.com/blog/2020/9/18…

The most nuanced and insightful take I've seen on the algorithm powering TikTok's renowned video recommendations, with lessons for every industry being invaded by machine learning
3/ There and back again: the story of renaming ConvertKit by @nathanbarry

nathanbarry.com/rename/

The story of how ConvertKit started rebranding to a new name, only to have to walk it back after criticism. A courageous modern parable on the importance of cultural sensitivity
4/ Four Editors in Search of a Thread: A Documentary Roundtable by Andrea Van Hook

documentary.org/feature/four-e…

Excellent interview w/ 4 great documentary filmmakers, plus insight into how documentaries are similar to note-taking: we have to create meaning out of raw material
5/ It Takes a Community: The Story Behind Circle by @sidyadav

medium.com/@sidyadav/it-t…

The story of the founding of Circle, the online community platform we moved all our courses to in 2020, and that I think is going to revolutionize community-centric learning
6/ Announcing the next Substack Fellowship for Independent Writers by @fpmonga

on.substack.com/p/announcing-t…

This announcement helped me see the immense value a platform could provide for supporting new writers and ideas, which inspired me to start Praxis Fellowship
7/ Why MasterClass Isn’t Really About Mastery by @adam_keesling

napkin-math.every.to/p/why-mastercl…

Convinced me that self-paced courses aren't right for skill-building, which requires interaction/feedback. But they are perfect for edutainment, which is just as important
8/ After Postmodernism: Eleven Metamodern Methods in the Arts by @LC_Ceriello @GregDember

medium.com/what-is-metamo…

I don't usually like abstract cultural thought pieces, but in metamodernism I see a lot of reflections of my own philosophy and work. I'm a metamodernist!
9/ The Coronavirus Is Rewriting Our Imaginations by Kim Stanley Robinson

newyorker.com/culture/annals…

One of my favorite sci-fi authors, Robinson has spent more time than almost anyone envisioning the future. I loved this big picture essay of how COVID is rewriting the future
10/ The Web and the New Reality by @dsearls

blogs.harvard.edu/doc/2020/04/22…

Though it was written in 1995, this head-spinning tour de force is just as relevant today in describing the profound shift from an industrial to a digital economy and society
11/ Bundle Magic by @nbashaw

divinations.every.to/p/bundle-magic

Very insightful deep dive into one of the most effective online business models: bundling. Helped me understand how online courses are really bundles of related products, and in what situations they work best
12/ Bibliologistics: The Nature of Books Now, or A Memorable Fancy by @mkirschenbaum

post45.org/2020/04/biblio…

This essay follows a book from printing through global supply chains, providing a window into the worldwide system of knowledge production that we're all a part of now
13/ Premonition by @tobyshorin and others

subpixel.space/entries/premon…

I don't usually put much stock on trend predictions, but this compilation has fascinating predictions on culture, brands, space, entertainment, tools and platforms, politics, and death that I enjoyed
14/ Can a School Have Product-Market Fit? by @briantobal

aboutlearning.substack.com/p/can-a-school…

Very niche topic with profound implications for future of online education: what matters online is not the school, but the course (and by extension, the instructor who teaches it)
15/ Digital Theme Park Platforms: The Most Important Media Businesses of the Future by @ballmatthew

matthewball.vc/all/digitalthe…

Highly influential piece that describes how "digital theme parks" are changing media, as immersive, creator-focused environments driven by stories
16/ Starting Up The Start-Up of You: Lessons Learned and Personal Reflections on Publishing a Bestselling Business Book by @bencasnocha

casnocha.com/behind-the-boo…

This account of a 2012 book launch explains why traditional book publishing is still worth it, for the rigor required
17/ 1,000 True Fans? Try 100 by @ljin18

a16z.com/2020/02/06/100…

This breakthrough piece shined a light on the emerging premium class of the creator economy. It's not about selling digital trinkets for a few bucks anymore. The creator economy is growing up
18/ Starlink is a Big Deal by Jeffrey Paul

sneak.berlin/20200129/starl…

Opened my eyes to the world-changing potential of Starlink, the satellite-based internet service being launched by SpaceX. It could change the face of cities, remote work, economic activity
19/ Systemics and design principles in support of Tiago Forte’s PARA framework by @ryanjamurphy

fulcra.design/systemics-and-…

I loved seeing how my PARA organizational system is aligned with deep design principles like pace layers and panarchy. Who knew?
20/ How to read self-help by @tomjcleveland

tjcx.me/p/how-to-read-…

An unusually nuanced take on self-help: that it's neither an evil scam, nor a perfect panacea. Like everything, it's up to you do decide what applies to you and how to use it
21/ The Internet of Beefs by @vgr

ribbonfarm.com/2020/01/16/the…

An instant classic, this essay makes a brilliant parallel between modern Internet culture and feudal times, with "knights" (thought leaders/influencers) directing their foot soldiers in digital battle

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More from @fortelabs

11 Dec 20
1/ Here's my investment thesis if I was going to invest in cohort-based courses:

TLDR: they are the best means available to monetize the high end of online audiences
2/ Social media and other platforms have made it easier than ever for many kinds of people to have sizable online audiences: influencers, thought leaders, YouTubers, bloggers, musicians, artists, podcasters, etc.
3/ But monetizing those audiences has depended until now on massive scale: ads, subscriptions (usually only $5-10/mo), Patreon, donations, merchandise, etc.

This limits the people who can make a living online to only the biggest, most mainstream online personalities
Read 23 tweets
7 Oct 20
1/ The true potential of online courses, once you zoom out from the specific technologies, is to allow people who develop new ideas to capture a dramatically higher percentage of the value they create
2/ In the past, creating new ideas wasn't a profitable or even safe activity. You could be burned at the stake, labeled a subversive, or at the very least, rejected as weird or dangerous
3/ Even in modern times, it wasn't profitable. Intellectuals and artists often were penniless in later years, reliant on the generosity of benefactors, charity from the public, or selling their precious possessions as souvenirs
Read 16 tweets
1 Sep 20
1/ When facilitating group Zoom calls, add in one of these forms of interaction every 7-15 minutes to keep people engaged:

1. Group discussion
2. Breakout rooms
3. Group exercise
4. Demo
5. Mentor/guest cameos
6. Chat response
7. Poll

More details below 👇👇👇👇👇
2/ #1. Group discussion

Ask participants to unmute themselves, and reply to a question or a prompt. If there are too many, ask them to raise their hands and call on them

Stops working with more than ~100 attendees because back-and forth takes time, and ppl get intimidated
3/ #2. Breakout rooms

Send ppl to breakout rooms with a very clear discussion prompt, ideally 3-4 per room (if you do 2 some ppl will be alone, because some don't join breakouts)

Stops working after ~200-300 participants because 50 rooms is maximum, which is 4-6 per room
Read 9 tweets
23 Aug 20
1/ One of the biggest changes I'm seeing in the productivity/self-improvement world in the wake of COVID and everything else happening in 2020:

We're entering the Post-Achievement Era
2/ In 2019 we were clearly in Late-Stage Capitalism: obscene displays of wealth, status-driven imagery, consumption as an art form, etc.

But like a fever breaking, the first few months of the year saw that era end abruptly
3/ Now we're in a Post-Achievement Era. I see it most clearly in the book publishing world, which works on multi-year timelines

Book proposals from 2019 about "crushing it," "killing it," "personal optimization" feel completely irrelevant, off color, tone deaf
Read 12 tweets
29 Jul 20
1/ Some further thoughts on this tweetstorm from earlier this month:

Everyone wants to be in the brand-driven/skill-building quadrant, because it seems more defensible and impactful

But that is actually the most dangerous quadrant to be in
2/ For one big reason: YouTube

Youtubers are better at branding than most branding agencies. Colors, intros and outros, similar style thumbnails, personality...they have such a closer relationship with their audience than any brand
3/ No online course can compete with youtubers on brand. The feedback loop is far too long, their focus is always elsewhere, and teachers don’t like investing in what they view as “marketing”
Read 6 tweets
2 Jul 20
1/ I see a lot of ppl starting education businesses these days, whether they want to or not, and whether they call it that or not

Here's the best 4x4 for thinking about the online education landscape I've found so far
2/ I just made it and it's not self-explanatory, so let me explain

Most online courses until now have been performance-driven, as in "direct response performance marketing." This is the world of sales webinars, evergreen funnels, countdown timers, endless bonuses, etc.
3/ This is mostly where online courses get their bad reputation from

It's an inherently scammy culture because the only thing that matters is endless optimizing around short-term sales, not the long-term customer relationship
Read 14 tweets

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