Best advice I got in 2020 was from @parulia at our friends @fcollective written by @araskin on a skill every entrepreneur must master
Focus on emotion and vision to create a great #Sales deck. Provide prospects with magic gifts to help them reach the promised land
Summary 👇
Focus on emotion and vision to create a great #Sales deck. Provide prospects with magic gifts to help them reach the promised land
Summary 👇
1/
Name a Big, Relevant Change in the 🌍
1. Don’t kick off by talking about your product
2. Name an undeniable shift in the world to create urgency
3. You will grab attention without putting prospects on the defensive
Name a Big, Relevant Change in the 🌍
1. Don’t kick off by talking about your product
2. Name an undeniable shift in the world to create urgency
3. You will grab attention without putting prospects on the defensive
2/
Show there will be winners and losers
Combat loss aversion by demonstrating how adapting to this change will make the prospect a big winner; and a big loser if they don’t
Show there will be winners and losers
Combat loss aversion by demonstrating how adapting to this change will make the prospect a big winner; and a big loser if they don’t
3/
Tease the promised land
1. Present a “teaser” vision of the happily-ever-after that your product will help the prospect achieve
2. Make this desirable and hard to achieve without help
3. Crucial for helping prospects pitch you to colleagues after your sales meeting ends
Tease the promised land
1. Present a “teaser” vision of the happily-ever-after that your product will help the prospect achieve
2. Make this desirable and hard to achieve without help
3. Crucial for helping prospects pitch you to colleagues after your sales meeting ends
4/
Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land
Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land
5/
Present Evidence that You Can Make the Story Come True
Either use a success story from a prior client or use a product demo
Present Evidence that You Can Make the Story Come True
Either use a success story from a prior client or use a product demo
6/
🚨Most important 🚨
Ensure everyone in your organization is telling the same story to everyone, all the time
🚨Most important 🚨
Ensure everyone in your organization is telling the same story to everyone, all the time
Full read here 👉 medium.com/the-mission/th…
Thank you @araskin for the incredible advice 🙏. Another example of the tremendous resources available online from the community.
Thank you @araskin for the incredible advice 🙏. Another example of the tremendous resources available online from the community.
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