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More from @EdLocalLeads

Ed Rostron

@EdLocalLeads

3 Jan

£3k/mo contracts sound sexy

But there’s endless people paying £100-£1k/month just for:

- Basic website
- Hosting
- “Support”
- bit of google ads

Most are getting a bad service...

So, create a better offer

Running website = truly embedded in company + secure client for years.

Used to call 50-100 local biz’s a day

Selling my services

Tons of my clients were in the same boat

Monthly payments to a company like Yell

But no continuous benefits

Steal these clients from MFers like Yell in 2021

Low effort, good LTV, easy to help etc.

Just had this msg in

Great local tradesman who I poached from Yell

He was paying tons per month for low amount of leads

I re-did his website

Got him top for his KWs

Smashed his GMB

Now it’s basically hands off

Low effort for me, consistent lead generation for him

Read 19 tweets

Ed Rostron

@EdLocalLeads

26 Sep 20

Selling Local SEO to Yell customers works well

They’re familiar with:

- Paying monthly
- Getting nothing
- An impersonal service

I called thousands of these guys.

Many are unhappy.

👇🏻

I have ex-Yell clients

Yell do us a favor by priming local customers to pay monthly

Yet they deliver nothing, usually.

This allows us to swoop in and outperform Yell in every way:

- Results
- Communication
- Real relationship
- Bespoke approach

The problem we face?

Yell customers get bombarded a LOT

In order to win their business, you’ll need to:

1. Be different
2. Followup a lot
3. Have a great offer
4. Fix their problems

Let me explain these four points...

Read 11 tweets

Ed Rostron

@EdLocalLeads

26 Sep 20

When making a local lead gen website, avoid trying to rank for everything.

Most niches have enough services/sub-niches to rank for anyway

No need to make a monster website like property management that tries to rank for roofing, carpentry, flooring etc.

Roofing ALONE has:

👇🏻

- Repairs
- Replacements
- Fascia & Soffit
- Commercial
- Thatched
- Garage
- Guttering
- Chimney
- Bespoke
- Solar
- Flat
- Maintenance

Tons to do in this niche alone, let alone trying to turn this into a huge property management website

You also end up diluting your relevance

Better to stick with one decent niche bros

Or, pick a niche which is closely related to other niches, therefore not diluting relevance.

For example, these niches crossover well:

- Carpentry
- Joinery
- Sash windows

All are woodwork, but slightly different...

Read 5 tweets

Ed Rostron

@EdLocalLeads

19 Sep 20

@Charles_SEO

It’s been 2 weeks since
@Charles_SEO and I released Local Kingdom 🐺

It's been a great success. As you will see below.

The success can be attributed to our partnership

I'm going to show you how this partnership started

And how YOU can do the same!

THREAD

@Charles_SEO

Charles is really popular in the SEO world:

- Worth a million plus by 24 years old
- Successful companies
- Large audience
- Speaker

Not a bad partner to have, right?

Check his profile to see for yourself!

@Charles_SEO

So Charles and I partnered up on:

Local Kingdom: Rule The Pack 🐺

An eBook about making money in Local SEO...

Arguably the easiest SEO vertical.

The book has been a hit and we’re approaching 100 sales after the first fortnight

Read 15 tweets

Ed Rostron

@EdLocalLeads

17 Sep 20

Easy & Safe Local Links 🐺

In 3 Steps:

#1: Get high ranking websites in the same locale or niche

This can be client websites, your own websites or a mixture.

Send links between these sites.

Doing this grants you links that have:

👇🏻

@mattdiggityseo

Trust: Because the sites rank high & get traffic

Relevance: Because they are in the same locale & or niche

Power: Our sites will have SOME power

These three link strength factors were covered in the @mattdiggityseo linking YouTube video released today:

We likely don’t gain a LOT of link "power" compared to large affiliate sites.

... But enough power to add decent value in easy-medium difficulty local niches.

Easy niches especially have weak linking profiles, because competitors are rarely investing into their SEO strategy.

Read 10 tweets