Are we defining right, building fast, but not at desired quality?
Are we defining right, building fast, at desired quality, but not with the expected business impact?
The first question is about Inputs.
The second question is about Execution.
The third question is about Outputs.
The last question is about Outcomes.
Key bias to be aware of when diagnosing:
Availability Bias
On a product team/company where things are going okay, but could be going better, I've found this simple framework to be very powerful for understanding the biggest problem(s).
Once you identify which question poses the biggest problem for you, break that question down further.
For the question on defining the product right:
-Do we know who our target customers are?
-Do we understand their problems & needs?
-How does the market help/hurt our prospects?
-Are we getting & using the right type of feedback & data?
-Are we conceiving the right product?
.....
This inquiry framework provides structure that is often lacking in discussions around "why aren't our products achieving their true potential?"
Do this systematically.
Don't hastily conclude "we have an Execution problem" & start putting process band-aids on the problem.
Why?
Because too many alleged Execution problems are in fact Strategy problems, Interpersonal problems, or Culture problems.
Includes:
-10 Commandments of PM
-Things to unlearn after school
-Incompetent Leader’s playbook
-Your Manager's Manager
-Creative Ideas How-To
-Resources for new PMs
-On org behavior
-On tranquility
-On mediocrity
-2020 best reads
& more...
Thread👇🏾
1/ The 10 Commandments of Product Management
(#3 is tongue-in-cheek😄)
Why does Your Manager’s Manager (YMM) request a deck/doc during a meeting, says it’s urgent, and then doesn’t respond for days after you create & send it?
Or, why does YMM often respond with trivial feedback (e.g. formatting) & not substantive feedback?
Answers in this thread👇🏾
Have you set an entirely new password on a site & said to yourself: “surely, I’ll remember it becos this site is so important for me”. Have you then gone on to forget that password the very next week?
Me too.
The reason for YMM’s odd behavior & my password optimism is the same.
That reason is the Focusing Illusion, first described by Daniel Kahneman.
The Focusing Illusion:
Nothing in life is as important as you think it is while you are thinking about it.