There's something called Story loops in Copywriting

I use it a lot in my emails

How it works:

You open a loop with 1 story

Create suspense

Draw ur reader into another story

Create suspense

And so on

The moral of each story is like a transition point into the next story
If you'll use a story in your email or ad or VSL or sales copy

Don't start by saying "I'm going to tell you a story"

Hook your reader very early by starting your story in the middle of the action

Cut out the boring stuff too

Give ur reader action, emotional punch & suspense
The major benefit of storytelling in Marketing is:

It's the easiest way to cut thru your prospect's naturally built-in defence to being sold anything

Once u're hooked by a *good story

You don't even notice u're being sold anything

And if the offer is solid

You end up buying.
All this Grammar is just my way to telling you that:

Storytelling, when done right...

Will fetch u more sales than anything else you could try in Marketing.

Anyway, if you're interested in making *good money writing stories, emails, copy.. etc

Go here:

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More from @andy_mukolo

25 Jun 20
If you sell a service, Here's how to get Clients in the current economy

First things first

When it comes to getting clients, you're not selling a service

You're eida selling the solution to a problem clients are dying to solve

Or u're selling the experience they crave

There's a simple way to get quality Clients even if the economy is hurting

Start by looking at the niche that has the highest demand for your skill

In Copywriting,

It's Information marketing.

If you're a graphic designer, it could be ad agencies or sth else

This phase is key
Once you've figured out your niche

The next thing you do is create your ideal client persona

Want to work with...

Big brands?
Small businesses?
Course creators?

This is important because different clients have different needs and expectations

Read 12 tweets
24 May 20
How to get a Steady Flow Of High-quality Clients from Twitter.

This is for Coaches, consultants, freelancers, agencies, hookers etc

Using this technique helps put you in a position where 90% of your clients come to YOU


It makes you the go-to person in your niche
The simplest way to get high quality Clients from Twitter is by creating a lot of valuable content

First, who's your ideal client?

What problem is she dying to solve?

Draw up a list of her pain points based on your research

Create a series of quality "How to" content ...
Try to create at least 2 good threads a week

These threads are baits

And should carry value & punch based on the needs of ur ideal Client

Be consistent

Drop valuable tweets too

Soon, you'll start getting more clients dan u can handle

Believe it or not

Twitter is a goldmine
Read 5 tweets
29 Apr 20
Things I Wish I Knew Before I Became A Copywriter /1

Pay serious attention to human nature and behavioral patterns.

Worry less about writing.

It’s a game of psychology/persuasion.

The actual writing is 1% of the job…

99% of it is deep thinking & careful calculation
Things I wish I knew Before I became a Copywriter /2

Learn how to develop big marketing ideas and craft irresistible offers.

This, my friend, is the heart and soul of great Copywriting.

Do lots of market research.

Study blockbuster sales letters that are working right now.
Things I wish I knew before I became a Copywriter /3

Reading too many Copywriting books will lead you down the path of information overload.

Implement what you learn as fast as you’re reading it

1 Copywriting book at a time

Knowledge is power,

If and only if you use it.
Read 10 tweets
23 Apr 20
How to Get Copywriting Clients from LinkedIn Groups.

Pick a profitable niche
(Financial, health, self dev etc)

Visit these groups:

Advertising Copywriting
Advertising Freelance
Advertising & Marketing industry profs

Go to *members*

U'll see thousands of prospective clients
To get Copywriting clients from LinkedIn Groups,

You need to focus squarely on CEOs, marketing VPs, Digital marketers, growth leads etc

Draw up a list of *active* decision makers or key industry players

View their profiles.

Take the time to study their career history x biz ..
When you've gathered enough juicy info on your prospective client

You can proceed to send them an invite alongside a small note expressing how u admire their best work, biz or career growth etc

Then, suggest that you have a question and you'd love to connect.

Read 6 tweets
18 Apr 20
Six Simple ways to Start any Sales Message/1

Start by making a BIG promise of transformation (By far the most popular, and very often the most effective)



I’m going to show u how to use 2-hours of your time on Twitter make at least N680,000 every month

Six easy ways to start any sales message /2

Start by telling an interesting story


Dear reader:

The story you're about to read will make you angry.. and rightly so.

In the summer of 1941,

Adolf Hitler carried out a suspicious health experinment in a secret Nazi lab
Six easy ways to start any sales message/3

Start by saying something that goes against the status quo or what the majority believe to be true


I wish someone had told me this 5-years ago when I lost my banking job

There’s no such thing as making money

Here's why:
Read 6 tweets
1 Apr 20
6 reasons 99% Of Freelance writers Never make up to N1million per month

+Don't know how to sell themselves
+Don't know how to attract rich clients
+Zero personal branding
+Zero content game
+Picked a low end niche
+Don't know to monetize their skills beyond client money

Let's talk about selling yourself effectively and attracting rich clients who pay you at least $1500 per gig

As we speak, $1 = N400+
$1500 X 400 = N600,000

For less than 8hours work/week

One of my earliest proteges earns that much writing for a UK client in energy & tech....
The way you go about attracting high-ticket clients is to use high-ticket baits to fish in high-ticket writing niches like

+Real Estate
+Biz op
+Personal development Coaching

All are Profitable, but you'll make the most money when you pick just one
Read 8 tweets

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