Thread by @andy_mukolo

There's something called Story loops in Copywriting

I use it a lot in my emails

How it works:

You open a loop with 1 story

Create suspense

Draw ur reader into another story

Create suspense

And so on

The moral of each story is like a transition point into the next story

If you'll use a story in your email or ad or VSL or sales copy

Don't start by saying "I'm going to tell you a story"

Hook your reader very early by starting your story in the middle of the action

Cut out the boring stuff too

Give ur reader action, emotional punch & suspense

The major benefit of storytelling in Marketing is:

It's the easiest way to cut thru your prospect's naturally built-in defence to being sold anything

Once u're hooked by a *good story

You don't even notice u're being sold anything

And if the offer is solid

You end up buying.

All this Grammar is just my way to telling you that:

Storytelling, when done right...

Will fetch u more sales than anything else you could try in Marketing.

Anyway, if you're interested in making *good money writing stories, emails, copy.. etc

Go here: nairaroad.com/2021-2