People are loyal because they want to consume the specific type of stuff you're producing.
On the charity push in December (course cost went to charity): a lot of the success was due to giving people agency over who they donated to.
If you have a product with zero cost of replication, it's a great way to do something good.
A growth idea: find people at a similar stage as you, with a similar audience, and build things together.
Take advantage of sharing each other with your respective audiences.
This can also work with building products together.
"If you wouldn't work with someone for your whole life, don't work with them for a day."
Make sure you share values.
Pick your friends the same way.
Text is an interesting channel, but it requires respecting the relationship in a different way than something like email.
It's more intimate.
@jackbutcher on YouTube: not personally that motivated for it, and the ROI vs. time invested isn't clear yet.
You don't pick a niche.
A niche picks you.
Your niche emerges as a by-product of what you can do sustainably.
Branding (vs. personal brand) can help when you have a specific aesthetic, but it's a nuanced subject.
On repurposing content: if you're packaging a philosophy or idea, you can showcase that on different platforms in ways that are better suited to each platform.
Pick the platforms that make sense for the audience you want to reach.