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Shreyas Doshi Profile picture
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14 Jan, 4 tweets, 1 min read
When designing consumer products, remember this:

Users like feeling smart, they fear the unknown & will go to great lengths to avoid feeling gullible. Hence *seemingly* irrational user behavior.

So preemptively help your users feel confident that they are making a good choice👌🏾
Why it's difficult to build successful consumer products:
Product Sense is vital skill for consistently building good consumer products
Cognitive empathy is a key component of Product Sense. A thread on that:

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More from @shreyas

Shreyas Doshi Profile picture
17 Jan
Listening, *really* listening, is a rare superpower.

I was a bad listener most of my life.

Then I fixed that a few years ago.

Night & day difference in my leadership ability.

I learned that we can learn to listen well.

A thread on listening (and learning it from movies🎞️)
👇🏾
First, why is listening hard?

It’s because we have:
- the fear of being wrong
- an inability to be present
- a desire for validation
- a lack of curiosity
- the urge to impress
- a feeling of superiority
For an example of *bad* listening, let’s learn from this epic scene from the movie, The Darkest Hour.

The setup: World War II. There are disagreements among British leadership about whether they should pursue peace talks with Germany or an all out war.

Go on, watch the scene.
Read 25 tweets
Shreyas Doshi Profile picture
15 Jan
Something that took me a while to recognize:

Highly self-centered people assume that everyone else is also highly self-centered.

So when you do something for the greater good (e.g. put the company before self or answer their request for help), they get suspicious & complain (!)
Why do they complain?

Because they don't understand "your game".

They cannot comprehend why you'd do something that is ostensibly not optimal for you.

They must therefore assume that you are playing a bigger game & will "win" against them (they tend also be zero sum thinkers).
Q:
But aren't we all self-centered? Don't our altruistic acts serve us first?

A:
We need to understand the difference btwn Self-interest & Self-centeredness

Almost everyone is Self-interested

Self-centeredness is a different beast. It comes with little to no regard for others.
Read 4 tweets
Shreyas Doshi Profile picture
13 Jan
Team diagnosis flowchart:

Are we defining the product right?

Are we defining right, but not building it fast?

Are we defining right, building fast, but not at desired quality?

Are we defining right, building fast, at desired quality, but not with the expected business impact?
The first question is about Inputs.

The second question is about Execution.

The third question is about Outputs.

The last question is about Outcomes.

Key bias to be aware of when diagnosing:
Availability Bias
On a product team/company where things are going okay, but could be going better, I've found this simple framework to be very powerful for understanding the biggest problem(s).

Once you identify which question poses the biggest problem for you, break that question down further.
Read 6 tweets
Shreyas Doshi Profile picture
12 Jan
Concise writing is hard.

Because *tactics* aren't enough.

Concise writing requires a *mindset change*

The average writer's mindset:
How can I express everything I know about this topic?

The concise writer's mindset:
How can I reveal the most important thing about this topic?
Why mindset is important for learning

Writing for influence

Read 7 tweets
Shreyas Doshi Profile picture
10 Jan
While at Google, I learned the power of Legacy Momentum:

I felt like a genius after $1B revenue launches.

Then one day, I realized that I wasn’t a genius at all.

We were benefiting from smart decisions & actions of early Googlers I had never even met.

That is Legacy Momentum.
Someone asked about my experience with Legacy Momentum when I was working at Twitter.

So I’ll share one anecdote on that.

Sometime after I completed 1 year there, in 2015:
I remember how I marveled at the still-persistent value of genius product insights from Twitter’s earliest days.

IMO the top 5 insights were:

1) The public tweet
2) The 140 char limit (now 280)
3) The asymmetric follow model
4) Distribution via embeds
5) The real-time timeline
Read 13 tweets
Shreyas Doshi Profile picture
30 Dec 20
Recap of my 2020 content, in one place

A thread of threads of threads:
H1 2020 product content
H1 2020 non-product content
Read 10 tweets

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