Shaan Puri Profile picture
14 Jan, 10 tweets, 3 min read
10 years ago, Netflix spent $0 on original content.

This year:

Netflix: $11B
Apple: $6B
Disney: $1B
+ amazon, hulu HBO etc.

Here's a crazy startup idea to take a swing at this $20B+ content piñata. 👇 Here's a quick business plan 🤔
The idea ---> @ycombinator for Content

Let's give it a made up name : Zeta Studios

It is a new accelerator model for getting shows & movies made.
@ycombinator = give engineer duos money ($120k), coaching, & give them 3 months to get ready for a Demo Day in front of a room of investors.

Zeta = give storytelling duos money ($120k), coaching, & 3 mo to get a sizzle reel ready for Demo Day w/ buyers from netflix, amazon etc.
Why now? ---> This wouldn't work 10 years ago.

Demand for content has skyrocketed, but supply has not kept up.

You have infinite niches (action, comedy, reality, etc)

I mean there's a f*cking hit show about cleaning your house!

People are CHUGGING content of every flavor.
Plus areas like india, indonesia, africa etc. now have 2B+ new internet users streaming video

There's no such thing as "too much content"

The same way YC is replacing university for the most ambitious engineers. Let's replace film school for the best creatives.

Let creatives apply. Pick the most promising & fund them $120k for 7% royalty stream. Create a standard contract for all teams.

Bet on talent & hustle, not connections or resumes.

Every batch could have 50-100 potential shows/movies, ready to be picked up.
The goal is for each team to go from concept, to have something tangible to show at demo day.

Eg. A short scene (like Pixar did early tests of Toy Story)

Or like the $200 pilot of It's Always Sunny in Philadelphia:
You could specialize in a specific style (eg. animation), or a genre (eg. comedy, true crime, etc..) early on, or just leave it broad.

Niches get riches. Crunchyroll is a $1B+ company for anime content. Altbalaji is $100M+ for indian soap operas etc
YC works because it's winners are huge(eg. Dropbox, Airbnb, Stripe etc..)

You're shooting for the next Rick & Morty, The Office, or Ratatouille.

Netflix pays $100m per year for The Office. stack those royalty streams up & you have a huge business.
I'm not the founder for this, but someone is. It would be hard, valuable & fun.

If you succeed - you kill the gatekeeper model of hollywood.

No more Harvey Weinsteins abusing power.

YC gave founders power instead of VCs.

We could do the same for creatives.

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More from @ShaanVP

13 Jan
Hmm... something interesting I learned from my buddy @RomeenSheth about McKinsey.

I thought they are just a stale boring consulting co

But he told me they've acquired a ton of software co's & now have a $100M ARR tech portfolio now (!)

I'll let him explain - guest thread!
If you don’t know, McKinsey is a gigantic consulting company:

- $10B+ in revenue
- 80%+ of the F500 as clients
- Hard to get a job there. (<1% of applicants get hired)
Their bread and butter (70% of revenue) used to be “pure strategy” work. That’s now down to just 10% - why?

Clients are demanding “value based” billing. Meaning less "guys in suits talking" and more "show me something tangible"
Read 11 tweets
9 Jan
just sent out a newsletter to 16k subscribers about...CLOUT KITCHENS:

WHAT it is...HOW it works...and HOW MUCH $$$ they make👇
A lot of people have heard of Cloud Kitchens (a restaurant with no storefront. They ONLY do delivery via doordash, uber eats etc.)

That's a cloud kitchen. What's a 'clout kitchen'?
It's a cloud kitchen - branded with an influencer who has clout.. hence, a clout kitchen.

The best example? 3 weeks ago when @MrBeastYT came out with MrBeast Burger and it became the #1 app on the app store, and got slammed with so many deliveries it was 2-3 hour delays Image
Read 13 tweets
7 Jan
🧠 3 years ago - I created a new framework for New Years Resolutions.

Year after year I would set New Years Resolutions (the same ones every year) and fail to reach them.

Am I doing this wrong? Am I just weak minded?

Then I found this, and switched up my new years routine Image
I wasn't alone in failing at my new years resolutions.

Not only do 90% of people give up on their new years resolutions… on average they fail by January 18th (known as “Quitters Day”)
It makes sense. If you were waiting for an arbitrary day to decide to change - you probably weren't that commited to begin with.

So instead of making plans for the future, use new years as a moment to reflect

They don't teach us this in school, so here's a framework for it👇
Read 21 tweets
30 Dec 20
If you wanna level up - the fastest hack is to hangout with people who are ALREADY at that level.

The beauty of twitter is that you can hang with anyone.

The problem is ppl follow the wrong accounts. It's noisy as f*ck.

Here's 27 people you should follow (and why)👇
If you hang with smart, interesting, successful people - you will start to think & talk that way too.

We are monkeys that copy what we see. You can fight it, or use that to your advantage by surrounding yourself with people who you want to become more like.
Group 1: Smart, Rich, & Don't Give a F*ck (no filter)

@chamath - was early FB, has big balls, bet early on Bitcoin & SPACs

@rabois - kind of a dick but he's clearly smart

@balajis - this guy is from the future, and has come back in time to tell us what's going to happen
Read 11 tweets
28 Dec 20
I think @paulg accidentally predicted Bitcoin exactly 1 year before it launched..
Paul was giving a talk at startup school about the two most common bits of advice YC gives its startups:

1) Make something people want
2) Don't worry too much about making money

If you put those two together...

= non-profit
It was a joke wrapped around a nugget of truth.

Some of the greatest startups look like non profits initially.

Eg. Google did not look like it was going to become a trillion dollar company. It was a free search engine built by 2 PHd students with no business model. Image
Read 17 tweets
23 Dec 20
I doubled down on angel investing over the past 6 months.

Invested $600k in the past 6 months into 8 startups... for anyone interested in startup investing - a few standout companies and spaces
🇮🇳 INDIA - 2 of the co's were in India, I believe both will be $1B+

@mydukaanapp is building shopify for india (3M+ stores created in 5 months)

@wiseapplive gives teachers a digital classroom (to teach & earn money) that works even on 2G phones. 5x'd growth since we invested.
Remote Work -

I think there is both a huge opportunity AND a ton of garbage in this space right now.

Because 30M engineers all simultaneously experienced the pain points of remote work, and started building tools to solve it.

Lots of crap, but a few gems..
Read 16 tweets

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