Yesterday's office hours session with @dickiebush & @Nicolascole77 was a masterclass on online writing π₯π₯
Cole shared his hard-gained insights after over a decade in the game.
These were my favorite takeaways π
Cole shared his hard-gained insights after over a decade in the game.
These were my favorite takeaways π
To succeed as an online writer, you need need a data-driven approach.
Everything you post is a data point, and the engagement you get is an indication of what works and what doesn't.
Everything you post is a data point, and the engagement you get is an indication of what works and what doesn't.
The most successful writers are great storytellers.
The best-performing content often leverages an interesting story to teach you something or make a point.
The best-performing content often leverages an interesting story to teach you something or make a point.
At a fundamental level, the game of online writing is the game of getting people's attention.
And that's a timeless and universal game.
And that's a timeless and universal game.
When you start out, you think you know what people want to read.
But you actually don't.
It's an assumption.
Your job is to validate that assumption as fast as possible.
But you actually don't.
It's an assumption.
Your job is to validate that assumption as fast as possible.
The ideal place to start writing online is a social media platform, not your blog.
Social media platforms have millions of users that can read and engage with your content.
This allows you to gather feedback and validate your assumptions much faster.
Social media platforms have millions of users that can read and engage with your content.
This allows you to gather feedback and validate your assumptions much faster.
The problem with writing on your blog when you're new is that very few people will read it.
As a result, you'll have very little feedback to validate your assumptions about what people want to read.
As a result, you'll have very little feedback to validate your assumptions about what people want to read.
Your most valuable asset as a writer is your library of content.
Whenever a new platform comes up, you can republish or recycle the articles you've already written instead of start creating content from scratch.
Whenever a new platform comes up, you can republish or recycle the articles you've already written instead of start creating content from scratch.
SEO is not a game you should play as an online writer.
You'll never beat companies that have big marketing budgets and full-time SEO writers cranking out relevant content.
You'll never beat companies that have big marketing budgets and full-time SEO writers cranking out relevant content.
Don't rely only on the feedback you get on your own content.
Pay attention to other people's content.
See what works well for them and copy their templates.
Pay attention to other people's content.
See what works well for them and copy their templates.
You don't know what's going to work.
Sometimes the content you think it's not going to do well ends up killing it.
And vice versa.
Always keep that in mind.
Sometimes the content you think it's not going to do well ends up killing it.
And vice versa.
Always keep that in mind.
People usually find you on social media first and then they read your blog.
Not the other way around.
Not the other way around.
If you enjoyed this thread, you should definitely sign up for Ship 30 for 30 and be on the lookup for @Nicolascole77 upcoming course
ship30for30.com
ship30for30.com
Also, you'd love my weekly newsletter Rational Creatives.
Sign up to get tips to grow your audience, nurture your creative process and become a better thinker.
rationalcreatives.substack.com
Sign up to get tips to grow your audience, nurture your creative process and become a better thinker.
rationalcreatives.substack.com
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