People find motivation is different places.

Many find theirs by proving others wrong. Here is a story that put a chip on my shoulder in the early days.

[thread]
2/ During the first year of @MorningBrew, a *very* well known media exec (you would know him by name) reached out to us.

He mentioned wanting to invest, or even buying @MorningBrew.

We told him every single thing we knew about our company, our readership, and the industry.
3/ After @businessbarista and I spoke with him, he made it clear he was interested.

We were very excited, and thought it was a once in a lifetime opportunity.

However, we didn't hear from him for a few weeks.
4/ When we finally got ahold of him he told us:

"I like you, but you don't have the X factor of the other media cofounders I just invested in."

It was pretty clear he was never interested in investing and was just information gathering.

We were too naive to know.
5/ I think about that call a lot.

I'm sure he doesn't remember that call, but I will never forget it.
6/ Learn to find motivation in small things. It'll keep you going during the hard times.
If you're interested in more stories about scaling a business, check them out here and follow me for more.

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More from @austin_rief

18 Jan
THREAD: Here are 10 insights I've learned over the last 5 years from cofounding and selling business.

On startups, investing, marketing, and career advice:

👇👇
"I learn more from speaking with others than reading" is complete nonsense.

The smartest people in the history of the world have distilled their life's work into a few hundred pages.

No, a 30 minute convo with your buddy won't teach you more.
The best businesses in the world expand their target market

-Nike convinced the world that everyone is an athlete
-Apple convinced the world that everyone is a creator
-Shopify is convincing the world that everyone is an entrepreneur

Champion customers and they will reward you
Read 10 tweets
6 Jan
1/ "Why didn't @morningbrew raise VC money?" is a question I answer a lot.

So I thought I'd answer it here for everyone.

This is why we didn't raise VC money, and what I learned about raising capital.

[thread]
2/ Morning Brew started as a college side project in 2015.

In 2015, media was BOOMING.

Here were some headlines from the time.
3/ We had very well known media execs (whom you would know by name) telling @businessbarista and I that we *need* to raise capital.

They insist we raised $10s of millions of dollars to "pivot to video".

We had no idea what we'd even do with $10s of millions.
Read 14 tweets
30 Dec 20
1/ One of my 2020 New Year's resolutions was to share more about what I've learned.

I've written dozens of threads on everything from hiring to paid acquisition.

Here are a few of my favorite 2020 threads. Enjoy!
Read 6 tweets
28 Dec 20
1/ When @morningbrew began spending money on paid acquisition in 2018, 2 small insights exploded our growth ~10x in a year.

Small insights can have a huge impact.

Here is what we learned.
2/ The first insight was that the best way to grow a specific medium was to get promoted on that medium.

If you are a podcast, cross-promote with podcasts.

If you are a newsletter, cross-promote with other newsletters.
3/ We found that readers we acquired from ads in other newsletters were >2x as engaged as readers we got from Facebook or referrals.

Noticing this, we bought ads in every newsletter that would let us.

These ads were incredible effective in acquiring quality readers.
Read 16 tweets
17 Dec 20
1/ "What I've learned" meta-thread

I enjoy posting content on running a business, leadership and what I've learned along the way.

I will continue to add as I share more. Feel free to share with others!
2/ A thread on how we got our first 10k subs
2/ A thread on the best job pitch I ever received.
Read 12 tweets
16 Dec 20
1/ In the early days of @morningbrew, we launched a college ambassador program.

This "Brew-bassador program" was the main catalyst in our early growth to 100k subscribers.

Here is how we ran it and what we learned.

[thread]
2/ As I said in this thread, the program started organically.

@businessbarista and I went from class to class at Michigan pitching @morningbrew.

We'd pitch the Brew, pass around a piece of paper, and people would give us their email.

Pretty simple.

3/ This was very effective.

We had thousands of University of Michigan students reading within months.

We thought that if we could scale this to other colleges, it could be a huge growth driver.
Read 15 tweets

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