A thread 🧵 on launching & understanding one of the most common types of startups: marketplaces (also called platforms), which connect buyers and sellers together.

The grandfather of this type of venture is Craigslist, basically every Craigslist category became a startup. 1/4
Just before the pandemic, using billions of transactions, @a16z built a list of the biggest marketplace startups of today. The results are honestly not that encouraging for new startups: 4 older players, dominated by @Airbnb, take up 76% of all $ spent. 2/ a16z.com/2020/02/18/mar…
How do marketplaces make their money? By charging a fee on each transaction. This terrific piece of research lays out the amount each platform takes from a transaction. 3/
If you want to launch your own marketplace (whether an “Uber for X,” peer-to-peer one or actually helping sell stuff) this is a terrific free ebook written by a VC on how these businesses work & how to be successful in launching one. 4/ versionone.vc/marketplaces-g…
For more on the Craigslist marketplace graphic, and how @CBinsights has used that template to illustrate startup opportunities in multiple industries though combinations of marketplaces and “unbundling” see👇

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More from @emollick

16 Jan
We are living in a golden age of optical illusions developed for science. Some favorites: 1/

This square is not actually rotating! This illusion by Caplovitz & Harrison shows us how our brains create the perception of motion by integrating tiny movement: weforum.org/agenda/2016/07…
The Perpetual Diamond discovered by Flynn & @agshapiro2 never moves. Instead, it shows that our brains pay attention to the edges of objects to infer motion. More in their article: 2/
journals.sagepub.com/doi/full/10.11…
All of the lines in this illusion have the same gentle curve - really! The curvature blindness illusion by Takahashi suggests that our visual system defaults to seeing edges, given a lack of other information: 3/ journals.sagepub.com/doi/10.1177/20… Image
Read 6 tweets
15 Jan
Classic thread of people posting their smartest jokes. 3 favs:
➖Is it solipsistic in here, or is it just me?
➖Q: Who does Polyphemus hate more than Odysseus? A:Nobody!
➖It's hard to explain puns to kleptomaniacs because they always take things literally reddit.com/r/AskReddit/co…
Okay, one more:
Q: What does the "B" in Benoit B. Mandelbrot stand for?
A: Benoit B. Mandelbrot.
Because you insisted (note: you did not insist), one more;
Three logicians walk into a bar. The bartender says, “do all of you want a drink?”
Logician 1 says: “I don’t know”
Logician 2 says: “I don’t know!”
Logician 3 says: “Yes!”
Read 4 tweets
15 Jan
Thing are feeling pretty uncertain right now, so lets talk about a tool that was designed by psychologists for therapy, adopted by intelligence analysts to predict enemy actions, and which is incredibly useful for anyone thinking about types of uncertainty- the Johari Window. 1/4
It became a joke when cited by Rumsfeld during the Iraq War: “there are known knowns...things we know we know. There are known unknowns...we know there are some things we do not know. But there are also unknown unknowns-the ones we don't know we don't know..." But it is profound.
Known knows are facts - these are the things you don’t need to plan, they are what you know are true: how have you responded to COVID so far?

Known unknowns are uncertainties, things you know will happen, but don’t know how they will work out. COVID will end, but how & when?
Read 4 tweets
2 Jan
This is an example of an academic paper that is immediately useful to entrepreneurs. We know the easiest way to raise VC is to have done it before, but this paper used deep studies into startups to lay out an alternate path that works just as well, but is more complicated... 1/7
The first step is what they call "casual dating" - this involves having casual talks with VC BEFORE you need the money to build ties. In these talks, you want to discuss your business, but not ask for money. You can't wait until you need $, it takes ~83 days to close a deal! 2/
While VCs are generally happy to have these conversations with startups that look promising (half or more of VC associate time is spent sourcing deals), you usually need a warm introduction to get an initial meeting. More on that 👇3/7
Read 7 tweets
1 Jan
A 2021 lesson: the story of the pyramids is a story of great things made through trial-and-error & learning from failure...

Start with the first pyramid: the not-very-pyramid-y Step Pyramid of Djoser, designed by Imhotep. It was the tallest building in the world for 40 years 1/7 Image
This inspired Sneferu, who wanted a pyramid of his own, a real pyramid: the Pyramid of Meidum!

Wait, you haven't heard of it? That is because it immediately collapsed as it was built using sand & had the wrong angle & was really unstable. It was the tallest thing for 5 years 2/7 Image
Snerferu tried again. This is the Bent Pyramid. Halfway through building the Bent Pyramid, the Meidum Pyramid collapsed.

Aha - the builders learned something! The 54° angle they were using was not going to work, so they changed it to 43°. It was the tallest thing for 5 years 3/ Image
Read 7 tweets
31 Dec 20
Resolution science: if you want to make New Years resolutions that will actually make you happier (and that you can achieve), then 👀 this chart. The world’s top happiness researchers were polled on the most effective & feasible ways for people to make themselves happier.... 1/ Image
Super effective & achievable based on the research :
👨‍👩‍👧‍👦 Invest in family and friends
💃🏻Join a club
🤹‍♂️Be mentally & physically active
👩‍❤️‍👩Be nicer & kinder to others
🌲Experience nature
🛌Get more sleep
🙏🏻Practice your religion, if you have one
💰Enroll in automatic savings
2/
Lowest in effectiveness and feasibility for making you happy:
🧹Decluttering
🍃Becoming vegan
🖥 Eliminating screens
🏡Owning your own home
🤱Having kids
There’s more detail in the open access paper: /3 link.springer.com/article/10.100…
Read 5 tweets

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