@APompliano publishes 5 podcasts, 5 newsletters to 35k paid subs, 5 YT vids, while running an investment firm. @anthilemoon publishes 2 articles, a newsletter to 25k subs, while running a paid community with 1500 subs.
What separates top creators from the rest? 🧵👇
They're prolific.
Content platform algorithms reward publishing good content frequently over great content sporadically. B-grade content with A-grade consistency beats A-grade content with B-grade consistency.
And the more you create, the faster you learn and grow. Your first article, video, or podcast will suck. Your 100th won't.
@david_perell rarely writes more than 10 hours per week and still publishes around 200,000 words a year (the equivalent of ~3 books). How is it possible to be so prolific?
⚖️ Curate your content diet.
Your output will only be as good as your input. Edit your feeds, subscriptions, and habits to ensure you're consuming the highest quality content.
🧠 Build your second brain.
When you are consuming, capture and organize any ideas that resonate. Never start writing from an empty page.
🚢 Ship your odds and ends.
What are you already consuming or producing that you can repurpose? Share what you're learning, show what you're doing, repurpose your work, sell your sawdust.
⚙️ Systems will set you free.
The secret isn't to work yourself to the bone. Creator burnout is real. The secret underpinning all this is to build systems. Systems allow you to leverage the power of workflows, automation, and people to optimize recurring tasks and processes.
On the internet, results compound. Most people don't see enough results early on so they give up. But the more prolific you are, the more you improve, the more your surface area for luck improves, and the more result you’ll have.
∙ Yesterday by The Beatles
∙ Single Ladies by Beyonce
∙ Your Song by Elton John
∙ Skyfall by Adele
∙ Royals by Lorde
What do they have in common? 👇🧵
They were all conceived and written in less than 1 hour.
Is this the result of creative genius that's only accessible to superstars? Unlikely. It's more probable that they were tapping into a level of creativity that only exists when striking while the iron's hot.
The most passionate you'll ever be about an idea is moment the epiphany strikes.
∙ 56 Teachable creators made over $1M.
∙ 10 Patreon creators made over $1M (est).
∙ 10 Substack writers collectively made over $10M.
∙ 8 Gumroad creators made over $1M.
∙ 8 Twitch streamers made over $1M (est).
What's their secret? 🧵👇
At this level, almost no one is doing it alone. They’re supported by YouTube editors & writers, podcast producers, online course coaches, agents that find and negotiate brand sponsorship deals, and assistants.
These are the people behind the growth of many successful creators.
Leverage makes the creator economy unique. Individuals can reach wider audiences more than ever before. But while creators run businesses with atypical leverage, they still have typical business needs.
In the last 10 days I've grown my email list from 0 to a few hundred, gained thousands of followers, had writers I admire reach out to me, been invited onto podcasts, into communities, made new friends, and been offered some great career opportunities.
How? 🧵👇
10 days ago I had a stale Twitter account, a fear of writing, and a bigger fear of publishing. Since then I've written & published 10 short essays online, & my ideas have now been seen over a million times.
In effect, online writing changed the trajectory of my life in 10 days.
Why write online? Sharing your ideas online creates more opportunities for luck. @david_perell calls this a "serendipity vehicle – a magnet for ideas and people and opportunities from potentially every corner of the globe."
10 years ago, pre-recorded video and asynchronous leaning was the pinnacle of online learning.
But in 2021 and beyond, is this really the best we can do? 🧵👇
The typical online course is single-player:
Load up a series of pre-recorded videos, press play, and progress through them at your own speed. Billions of dollars are spent on these courses each year. They do just fine.
But the best online courses are multiplayer:
Group-based, collaborative, and play out in real-time. When people explore the same concepts together, and take part in the same activities, at the same time... something magical happens.
The most common question I'm asked is: "how did we grow Teachable?"
In 7 years we've helped over 100k creators sell more than $1B in courses & coaching.
Here's the story of how we did it.
Revenue, metrics, and monthly investor updates in 🧵
In 2013, Ankur Nagpal was a Udemy instructor selling app marketing courses.
He wanted to sell more products to his students, but because Udemy owned the students, he couldn't access any of them. What's worse, Udemy would cross-sell his students to other people's classes.
Frustrated, he started building a side project to cut out the middle man. That side project became Teachable, and 7 years later, he sold Teachable for a quarter of a billion dollars.
There are many reasons for our success, but to pick the top 3: