Each week:

@APompliano publishes 5 podcasts, 5 newsletters to 35k paid subs, 5 YT vids, while running an investment firm. @anthilemoon publishes 2 articles, a newsletter to 25k subs, while running a paid community with 1500 subs.

What separates top creators from the rest? 🧵👇
They're prolific.

Content platform algorithms reward publishing good content frequently over great content sporadically. B-grade content with A-grade consistency beats A-grade content with B-grade consistency.
And the more you create, the faster you learn and grow. Your first article, video, or podcast will suck. Your 100th won't.
@david_perell rarely writes more than 10 hours per week and still publishes around 200,000 words a year (the equivalent of ~3 books). How is it possible to be so prolific?
⚖️ Curate your content diet.

Your output will only be as good as your input. Edit your feeds, subscriptions, and habits to ensure you're consuming the highest quality content.
🧠 Build your second brain.

When you are consuming, capture and organize any ideas that resonate. Never start writing from an empty page.
🚢 Ship your odds and ends.

What are you already consuming or producing that you can repurpose? Share what you're learning, show what you're doing, repurpose your work, sell your sawdust.
⚙️ Systems will set you free.

The secret isn't to work yourself to the bone. Creator burnout is real. The secret underpinning all this is to build systems. Systems allow you to leverage the power of workflows, automation, and people to optimize recurring tasks and processes.
On the internet, results compound. Most people don't see enough results early on so they give up. But the more prolific you are, the more you improve, the more your surface area for luck improves, and the more result you’ll have.

Be so prolific they can't ignore you.
If you enjoyed this thread and want to learn more about the creator economy, follow @ryangum and subscribe: ryangum.com

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More from @ryangum

18 Jan
∙ Yesterday by The Beatles
∙ Single Ladies by Beyonce
∙ Your Song by Elton John
∙ Skyfall by Adele
∙ Royals by Lorde

What do they have in common? 👇🧵
They were all conceived and written in less than 1 hour.

Is this the result of creative genius that's only accessible to superstars? Unlikely. It's more probable that they were tapping into a level of creativity that only exists when striking while the iron's hot.
The most passionate you'll ever be about an idea is moment the epiphany strikes.
Read 11 tweets
17 Jan
In 2020:

∙ 56 Teachable creators made over $1M.
∙ 10 Patreon creators made over $1M (est).
∙ 10 Substack writers collectively made over $10M.
∙ 8 Gumroad creators made over $1M.
∙ 8 Twitch streamers made over $1M (est).

What's their secret? 🧵👇 Image
At this level, almost no one is doing it alone. They’re supported by YouTube editors & writers, podcast producers, online course coaches, agents that find and negotiate brand sponsorship deals, and assistants.

These are the people behind the growth of many successful creators.
Leverage makes the creator economy unique. Individuals can reach wider audiences more than ever before. But while creators run businesses with atypical leverage, they still have typical business needs.
Read 9 tweets
15 Jan
In the last 10 days I've grown my email list from 0 to a few hundred, gained thousands of followers, had writers I admire reach out to me, been invited onto podcasts, into communities, made new friends, and been offered some great career opportunities.

How? 🧵👇
10 days ago I had a stale Twitter account, a fear of writing, and a bigger fear of publishing. Since then I've written & published 10 short essays online, & my ideas have now been seen over a million times.

In effect, online writing changed the trajectory of my life in 10 days.
Why write online? Sharing your ideas online creates more opportunities for luck. @david_perell calls this a "serendipity vehicle – a magnet for ideas and people and opportunities from potentially every corner of the globe."
Read 9 tweets
14 Jan
10 years ago, pre-recorded video and asynchronous leaning was the pinnacle of online learning.

But in 2021 and beyond, is this really the best we can do? 🧵👇
The typical online course is single-player:

Load up a series of pre-recorded videos, press play, and progress through them at your own speed. Billions of dollars are spent on these courses each year. They do just fine.
But the best online courses are multiplayer:

Group-based, collaborative, and play out in real-time. When people explore the same concepts together, and take part in the same activities, at the same time... something magical happens.
Read 19 tweets
13 Jan
The idea of recurring revenue sounds great, but don't be fooled—memberships are not the passive income you're looking for.

It's income, but there's nothing passive about it. 🧵👇
Creators have many monetization options, but the wrong choice in the wrong situation can lead to less money and more work.

Beware of these concepts before starting a membership:
📉 Lifetime value

Memberships have average LTVs (price * retained billing cycles). How many billing cycles do people stick around for?
Read 9 tweets
8 Jan
The most common question I'm asked is: "how did we grow Teachable?"

In 7 years we've helped over 100k creators sell more than $1B in courses & coaching.

Here's the story of how we did it.

Revenue, metrics, and monthly investor updates in 🧵
In 2013, Ankur Nagpal was a Udemy instructor selling app marketing courses.

He wanted to sell more products to his students, but because Udemy owned the students, he couldn't access any of them. What's worse, Udemy would cross-sell his students to other people's classes.
Frustrated, he started building a side project to cut out the middle man. That side project became Teachable, and 7 years later, he sold Teachable for a quarter of a billion dollars.

There are many reasons for our success, but to pick the top 3:
Read 28 tweets

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