Thread by @dickiebush

People overcomplicate Twitter growth.

Instead, stick with first principles.

You need:

• People to visit your profile
• People to follow you when they visit
• People to stay following once they follow you

That's the "what."

But what about the how? 🧵👇🏼

1/ People to visit your profile

This one is simple.

To get more profile visits, your tweets must show up on more than just your followers' timelines.

To do this, write engaging tweets.

• Ask questions that generate replies
• Optimize your tweets for likes and retweets

2/ People to follow you when they visit

Again, this one is simple.

Your bio + pinned tweet should articulate the value you provide (see mine for an example.)

• First line: "I tweet about X"

• Pinned tweet: Create a "start here" to let the visitor find your best stuff.

3/ People to stay following you once they follow you.

The simplest of all (are you seeing a pattern?)

People will stay following if you provide consistent value.

• Stay on brand
• Tweet consistently
• Interact with replies
• Provide uncommon insights

4/ That's it.

Please - do not spend $50 on a Twitter ebook.

Those books want to make it look difficult or complicated.

Instead, follow the first principles.

• Generate profile visits
• Convert profile visitors
• Keep your promise and provide consistent value

An example:

I overcomplicated things until November.

But then:

• I simplified what I tweeted about
• I simplified how I delivered value
• I simplified my profile and pinned tweet