People overcomplicate Twitter growth.

Instead, stick with first principles.

You need:

• People to visit your profile
• People to follow you when they visit
• People to stay following once they follow you

That's the "what."

But what about the how? 🧵👇🏼
1/ People to visit your profile

This one is simple.

To get more profile visits, your tweets must show up on more than just your followers' timelines.

To do this, write engaging tweets.

• Ask questions that generate replies
• Optimize your tweets for likes and retweets
2/ People to follow you when they visit

Again, this one is simple.

Your bio + pinned tweet should articulate the value you provide (see mine for an example.)

• First line: "I tweet about X"

• Pinned tweet: Create a "start here" to let the visitor find your best stuff.
3/ People to stay following you once they follow you.

The simplest of all (are you seeing a pattern?)

People will stay following if you provide consistent value.

• Stay on brand
• Tweet consistently
• Interact with replies
• Provide uncommon insights
4/ That's it.

Please - do not spend $50 on a Twitter ebook.

Those books want to make it look difficult or complicated.

Instead, follow the first principles.

• Generate profile visits
• Convert profile visitors
• Keep your promise and provide consistent value
An example:

I overcomplicated things until November.

But then:

• I simplified what I tweeted about
• I simplified how I delivered value
• I simplified my profile and pinned tweet

• • •

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More from @dickiebush

18 Jan
Goodhart’s Law...

One framework that once you see, you can't unsee.

When a measure becomes a target, it ceases to be a good measure.

When setting goals, choose your indicator wisely.

Here’s a primer on Goodhart’s Law (and how to avoid it):


The story of Goodhart’s Law starts in colonial India.

Faced with an infestation of snakes, government officials created a bounty for dead cobras.

A few months in, the program was working. Dead snakes were brought in left and right.

But it didn’t end well.

Some savvy entrepreneurs developed a scheme:

Breed cobras, kill them, then turn them in for the reward.

Frustrated with these troublemakers, the government removed the bounty.

Stuck with worthless snakes, the breeders let them go into the wild.
Read 10 tweets
14 Jan
We're 10 days into the January Ship 30 for 30 cohort.

171 writers are building a daily writing habit.

Our goal for February:

Empower 1,000 members to overcome the fear of publishing and build a daily writing habit.

Here's a thread of every February #Ship30for30 member:
Early enrollments for the February cohort are now open!

Prices jump from $129 to $199 at 11:59 PM on Sunday, January 17th.

Lock in your spot today:
Read 35 tweets
30 Dec 20
2020... what a year.

I just put the finishing touches on my Annual Review.

Here are 30 lessons I learned about myself and the world across five areas:

• Health
• Wealth
• Relationships
• Online creativity
• Personal operations

Feel free to treat each of these as standalone tweets and comment on the lessons that resonate most heavily with you.

1. Health starts with removal, not addition.

This year I officially hit 100 lbs lost. And looking back, it wasn't what I started doing, but what I stopped doing that got me there.

Fewer carbs, fewer beers, fewer hours sitting, these things add up.
Read 34 tweets
30 Dec 20
Spending some of the holiday quiet time auditing my personal operating system.

Starting with the first principles:

• Leverage
• Efficiency
• Focus
• Constraint
• Simplicity
1/ Leverage

I have two finite resources: time and energy.

I want to direct these finite resources towards infinite assets.

The more effectively I store these, the quicker they compound.
2/ Efficiency

I can’t spend all my time and energy on high-leverage work.

So with everything low-leverage, I want to be as efficient as possible.

This means:

• Automating
• Delegating
• Creating SOPs
• Batching

This frees up time and energy for high-leverage work.
Read 7 tweets
29 Dec 20
This week I published my 52nd weekly newsletter of 2020.

Every week I share thoughts and links on the growth of people, businesses, and systems.

Here are the 14 best articles I shared this year (🧵👇🏼)
1/ Solitude and Leadership

"If you want others to follow, learn to be alone with your thoughts."…
2/ Speed matters

"The obvious benefit to working quickly is that you’ll finish more stuff per unit time. But there’s more to it than that. If you work quickly, the cost of doing something new will seem lower in your mind. So you’ll be inclined to do more"…
Read 16 tweets
28 Dec 20
Writing is thinking.

There is no better way to understand something than to write about it.

In his usual fashion, @tferriss has a video explaining the power of writing better than anyone else.

Here are my takeaways 👇🏼
1/ Write anything

If you are not yet writing every day, start.

Stream of consciousness. Brain dumps. Morning Pages.

Whatever it is, you need to start freezing your thinking on paper.
2/ Writing is rewriting

The foundation of @tferriss' writing habit: two crappy pages per day.

It's from this foundation that everything is built.

Over time, two crappy pages lead to endless opportunity to rewrite, remix, and revise.
Read 7 tweets

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