This morning's Daily Writing Habits newsletter was about the difference between writing CLEARLY and COMPLICATED-LY.

Here's a brief explanation 👇

dailywritinghabits.substack.com/p/write-at-a-5…
99% of readers don't care whether your writing is written at a 5th grade or 8th grade or collegiate level.

What they care about is that they can UNDERSTAND you.

Clarity is all that matters.
Aspiring writers waste a lot of energy trying to "sound" professional, or "sound" intelligent.

The end result is their writing comes across as the opposite.

The reader can FEEL you are trying too hard.

And they end up confused as to what you're actually trying to say.
Instead, you're far better off writing in simple language, first.

THEN, if you want to trade out adjectives and "elevate" your vocabulary/tone, go for it.

That's a style choice—not a clarity choice.
But if you can't say what you're trying to say using simple language, then you're definitely not going to be able to say it using "elevated language."

So, don't start there.

Write for a 5th-grade audience, first.

If your message is coming through clearly, elevate from there.

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More from @Nicolascole77

21 Jan
🚢 Atomic Essay #18: “Nobody Makes A Living As A Writer”
My very last week of college, all my teachers ran through the same speech:
“Writing is thankless work. It’s hard. It doesn’t pay very well. When you do the math on the hours you spend writing and what you end up earning in the end, you’re making pennies on the dollar. Nobody makes a living as a writer.”
Read 12 tweets
21 Jan
My name is Nicolas Cole, and I'm a writer, ghostwriter, and entrepreneur.

Want the full story? Start here 👇
I started writing online early on.

At 17 years old, I was one of the highest-ranked World of Warcraft players in North America, and one of the first e-famous gaming bloggers on the internet.

I wrote a book about it, called Confessions of a Teenage Gamer. amzn.to/3p7ffYc
After HS, I spent a year at University of Missouri studying journalism. Wasn't my thing.

My sophomore year, I transferred to @ColumbiaChi and studied Poetry, then Music Production, then Piano Performance, before finally settling in Fiction Writing.
Read 15 tweets
20 Jan
ANNOUNCEMENT! Category Pirates 🏴‍☠️🦜

In collaboration with @lochhead & @EddieWouldGrow, we are launching the authority newsletter on Category Creation & Category Design.

Newsletter will go out every Wednesday ⛵️

categorypirates.substack.com/p/if-you-dont-…
The newsletter will cover topics such as:

- How to create new categories and redesign existing categories.

- Why "Product-Market Fit" is flawed & dangerous thinking, and what you should be focused on instead.

- Why category creators generate outsized returns for investors.
Through our research, we found that 21% of the 600ish companies on the Fortune 100 list are category creators. For 79% of fast-growing companies, $1.00 of revenue growth = $1.77 in market cap growth.

For the 21% category creators, $1.00 of revenue growth = $4.82—nearly 3x more
Read 5 tweets
20 Jan
When I was 26 years old, I started my first company with one of my closest friends.

18 months later, we had 20 full-time employees & several million in revenue.

❌💸Here are the mistakes we made that cost us hundreds of thousands of dollars ❌💸👇👇👇
Mistake #1: Scaling the wrong product.

Our V1 offering was 12 ghostwritten articles per month for 1 executive/founder client. That level of output was absurd, but at the time I was used to writing 1 new article per DAY for myself.

Clients signed up, but many fell behind.
Every time a client fell behind, they would "pause" and then we'd be stuck with the balance of overdue articles, which ate into our profit margin heavily over time.

We scaled with that broken V1 product for months without even considering bringing the workload down.

Lost $$$
Read 27 tweets
19 Jan
Small words ruin sentences:

[Original sentence]: “One of the most common changes that occurs when people go off to college is they become different versions of themselves.”

[Rewrite]: “When people go off to college, they become different versions of themselves.”

👇👇👇
Both sentences are saying “the same thing,” and yet the second sentence reads 10x easier than the first.

Why?

We removed all the little words:

- One
- Of
- The
- That
- Is
I created this writing rule for myself after learning how much Hemingway hated adverbs.

"If adverbs are unnecessary, then what other words are also unnecessary?" I asked myself.

Whenever I write or rewrite, the very first thing I do now is look for all the "small words."
Read 4 tweets
17 Jan
It's never too late to become a content creator.

I've been writing online for more than 10 years. Here's why I think the entire content creation ecosystem is just getting started 🧵👇
One of the most common questions aspiring content creators ask is, "Am I too late?"

No, and here's why:

Every year, new "classes" of content creators are born, both on new platforms (TikTok), but also on "legacy" platforms (Twitter, YouTube, etc.).
The reason is two-fold:

1. Content creation is HARD. And every year, older "classes" of creators either reach their goals and/or burn out.

2. Content creation is easy (low barrier to entry), and every year, new "classes" of creators try their hand at the game.
Read 10 tweets

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