1. βMake it simple. Make it memorable. Make it inviting to look at. Make it fun to read.β β Leo Burnett
Copywriting 101.
β Add social proof.
β Speak to pain, not pleasure.
β Acknowledge common objections.
β Create scarcity.
β Write like your customers talk.
β Use specifics.
My favorite rule: An ounce of emotion is worth a pound of evidence.