Thread by @TheChrisHarry

Didn’t know @nathanbarry had a book so I was excited to pick up Authority this weekend.

Here follows my notes 👇

The people you know in your industry write.

To be known, you must teach.

Don’t share - you’ll be forgotten.

Share - you’ll be remembered.

Know a skill others use to earn money?

Teach it. Make money.

You’ll always be one step ahead of someone in your learning.

Teach to them.

You don’t have to be an expert to teach.

No competitors is a good thing, right?

Wrong.

It shows there is no market.

Don’t start from scratch.

Write, then edit.

It’s only in comparison to what you’ve previously done that you can improve.

Build a social following, make relationships.

Build an email list, make money.

Write. A lot.

Price based on value, not cost.

How you package your product influences it’s perceived value.

Courses and guides are worth more than books.

Use pre-orders to validate demand.

Don’t trust opinion, trust the money.

Promote your product with

- guest blogs
- testimonials
- previews

On your book sales page, include

- why someone should care
- a sample chapter
- table of contents
- social proof
- about the author
- FAQ
- purchasing options

Launch week will see your biggest sales.

Don’t let that stop you maintaining a base level of sales thereafter.

Start before you feel ready.