17. You Are a Writer (So Start Acting Like One)
By @JeffGoins
18. Write Tight
By William Brohaugh
And in working on my content distribution plan, I made this into a lovely infographic. Download it on my site (it looked pretty ugly when I tried to slice it up for a tweet) chantellemarcelle.com/best-marketing…
And more great business and marketing book recommendations here, from some very smart executives who were kind enough to share their thoughts with me
I asked a few of my favorite Twitter leaders for their thoughts on 2021 trends in business, marketing & social media.
Here's a roundup of what they said in a thread.
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More than ever, people are considering WFH, diversity in the workplace and discovering new passions. These trends are impacting our society, which will require startups and companies alike to focus on building products that make a positive impact on society.
-- @nicolexcaba
The pendulum will swing back to the type of ads that have mass appeal, wide reach, and budgets to support them. Niche ads might work for clicks, but general ads work for building a brand. And brands will optimize more for their brand than for campaign performance.
-- @mkobach
I decided to sign up for a number of new newsletters outside of just the marketing ones I already am subscribed to.
I thought I'd share, in case anyone else was looking for something new!
(I'll keep adding here as I make discoveries or get great suggestions!)
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1. TheChecklist.io by @ThisIsFranzou: tips for first-time entrepreneurs and founders 2. Trapital by @RuncieDan: the intersection of hip hop, business 3. Monomythical by @nayafia: working in public, online communities and how they enable individual creators
4. Trends.vc by @DruRly: a newsletter for 30k+ founders 5. Product Ideas by @jakobgreenfeld: no-nonsense insights on product ideation, evaluation and validation 6. Run It Back by journo Victor Luckerson: research, reporting and writing about neglected Black history