⚠️ New list alert:

18 Awesome Books to Help You Improve Your Copywriting & Content Strategy

Here we go 👇
1. Building a StoryBrand
By Donald Miller

2. Everyone Writes: Your Go-To Guide to Creating Ridiculously Good Content
By @annhandley

3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By @garyvee
4. Boron Letters
By Gary Halbert, Bond Halbert

5. Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
By @carminegallo

6. Content Rules
By @annhandley, C.C. Chapman
7. Pitch Anything: An Innovative Method for Presenting, Persuading, & Winning the Deal
By Oren Klaff

8. Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
By Jaimy Szymanski and Rebecca Lieb

9. Made to Stick
By Chip Heath, Dan Heath
10. On Writing Well: An Informal Guide to Writing Nonfiction
By William Zinsser

11. Bird by Bird: Some Instructions on Writing and Life
By @ANNELAMOTT

12. Copywriting Secrets
By Jim Edwards
13. Impossible to Ignore: Creating Memorable Content to Influence Decisions
By Carmen Simon

14. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
By @robertbly

15. Stories That Stick
By @kindramhall
16. Zen in the Art of Writing
By Ray Bradbury

17. You Are a Writer (So Start Acting Like One)
By @JeffGoins

18. Write Tight
By William Brohaugh
And in working on my content distribution plan, I made this into a lovely infographic. Download it on my site (it looked pretty ugly when I tried to slice it up for a tweet)
chantellemarcelle.com/best-marketing…
And more great business and marketing book recommendations here, from some very smart executives who were kind enough to share their thoughts with me

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More from @ccmarce_writes

5 Jan
I asked a few of my favorite Twitter leaders for their thoughts on 2021 trends in business, marketing & social media.

Here's a roundup of what they said in a thread.
👇
More than ever, people are considering WFH, diversity in the workplace and discovering new passions. These trends are impacting our society, which will require startups and companies alike to focus on building products that make a positive impact on society. 
-- @nicolexcaba
The pendulum will swing back to the type of ads that have mass appeal, wide reach, and budgets to support them. Niche ads might work for clicks, but general ads work for building a brand. And brands will optimize more for their brand than for campaign performance.
-- @mkobach
Read 16 tweets
3 Jan
I decided to sign up for a number of new newsletters outside of just the marketing ones I already am subscribed to.

I thought I'd share, in case anyone else was looking for something new!

(I'll keep adding here as I make discoveries or get great suggestions!)
👇
1. TheChecklist.io by @ThisIsFranzou: tips for first-time entrepreneurs and founders
2. Trapital by @RuncieDan: the intersection of hip hop, business
3. Monomythical by @nayafia: working in public, online communities and how they enable individual creators
4. Trends.vc by @DruRly: a newsletter for 30k+ founders
5. Product Ideas by @jakobgreenfeld: no-nonsense insights on product ideation, evaluation and validation
6. Run It Back by journo Victor Luckerson: research, reporting and writing about neglected Black history
Read 12 tweets
1 Jan
Let’s kick the year off with some inspiration.

Here are 7 creative marketing tactics to test for your 2021 strategy, with examples shared by some of the top brands and thinkers!

A thread
👇
1. Creating gifs or GEO (gif engine optimization)

@MarketingBrew dove into how @eToroUS uploads branded gifs to online gif search database, @GIPHY
Those gifs were then available for use across a number of platforms that integrate with the tool (inc Twitter)
Read 33 tweets

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