With a good pre-sale you can validate audience/idea fit with real money in the bank... Before you even create the product.
The secret to a good pre-sale? Treat it like a Kickstarter.
4 examples in the thread 🧵👇
The secret to a good pre-sale? Treat it like a Kickstarter.
4 examples in the thread 🧵👇
🎯 Set a goal
How many customers / much revenue will you need to continue working on your product? How long will you give it to hit that target? 1-2 weeks at most. Don’t drag it out.
How many customers / much revenue will you need to continue working on your product? How long will you give it to hit that target? 1-2 weeks at most. Don’t drag it out.
📄 Create a lean sales page
Don't focus on the design or layout too much. Messaging is what's important. Include:
∙ What the pain point is
∙ Why your product is the solution
∙ What's included. Be specific, e.g. chapter outlines.
∙ Who you are / why you're credible
Don't focus on the design or layout too much. Messaging is what's important. Include:
∙ What the pain point is
∙ Why your product is the solution
∙ What's included. Be specific, e.g. chapter outlines.
∙ Who you are / why you're credible
∙ When they can expect to receive it (est)
∙ What it'll cost at full price
∙ Drive urgency, e.g. only accept 20 preorders at half-price
∙ CTA to a checkout.
For a sales page + checkout combo, use @teachable for
courses, @LumaHQ for live workshops, or @gumroad for other.
∙ What it'll cost at full price
∙ Drive urgency, e.g. only accept 20 preorders at half-price
∙ CTA to a checkout.
For a sales page + checkout combo, use @teachable for
courses, @LumaHQ for live workshops, or @gumroad for other.
💌 Promote
Send your page out to your audience. Your email list. Your followers. Be upfront that it's a pre-sale and what you're looking for to continue working on it. Continue promoting until you hit your goal or target decision date.
Send your page out to your audience. Your email list. Your followers. Be upfront that it's a pre-sale and what you're looking for to continue working on it. Continue promoting until you hit your goal or target decision date.
🏁 Decide
If you hit your pre-sales goal, great! Time to build. If you don't hit it, great! The pre-sale worked. You just saved yourself weeks to months creating something that no one wanted. At the very least, ask leads why they didn't buy and iterate based on their feedback.
If you hit your pre-sales goal, great! Time to build. If you don't hit it, great! The pre-sale worked. You just saved yourself weeks to months creating something that no one wanted. At the very least, ask leads why they didn't buy and iterate based on their feedback.
This isn't the only path towards success, but it's the one with the least heartbreak and best returns.
The one thing I want you to avoid is to spend 6 months building something, launch it, only to find that no one is interested.
The one thing I want you to avoid is to spend 6 months building something, launch it, only to find that no one is interested.
Examples of successful pre-sales campaigns:
Daniel's pre-sale:
Daniel's pre-sale:
https://twitter.com/dvassallo/status/1179865223844335616
Pat's pre-sale:
https://twitter.com/thepatwalls/status/1333186959473319937
Nat's pre-sale:
https://twitter.com/nateliason/status/1220113702055223303
Justin's pre-sale:
https://twitter.com/JustinSaaS/status/1339646225654681605
This is a follow on from yesterdays post:
https://twitter.com/ryangum/status/1353407370530058241
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