1) A lot of people are seeking advice on how to scale up from a 4-unit.

Brokers with bigger properties aren't giving them the time of day.

I've been there. You need a credibility package.
2) Understand where the other side is coming from.

Brokers are bogged down by unqualified tire kickers. Until you can show otherwise, you are in this bucket.

Your 4-unit experience is considered residential and doesn't transfer over to 5+ commercial.
3) Your credibility package addresses each concern point by point.

✅ Introduce yourself and declare that it's not just about one transaction.

"I'm Evan, I own 4 units and I'm looking to partner a broker like yourself who can help me grow my portfolio."
✅ Be as clear as possible about your criteria

Vague criteria is a hallmark sign of an unqualified buyer.

"I'm looking to buy 8-12 plexes in the X area with these characteristics. I'm looking to buy ~20 units this year."
✅ Send your financial and real estate qualifications

"Here is my real estate resume and proof of funds / support letter from a lender. Here are my references"
✅ Team up with someone more experienced and include their resume

"Here is the resume of my partner, who has experience buying complexes of this size. They will be co-signing the loan"
✅ Make it financially attractive to the broker

"Will you represent me? You can double end the deal"

This will also put you ahead of other bidders not smart enough to do the same.
8) If you found this helpful and want more content like this

✅ Follow me

✅ Subscribe to my newsletter. I'll be posting my best threads on tech, real estate, and business.
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More from @evanmr

26 Jan
Commercial Real Estate Money Reveal

Few people know just how much money flows through our ecosystem. Time to change that.

Follow me behind the scenes of a $10M apartment sale.

You won’t believe the number of parties involved or how much they earn.

Take the red pill 👇👇👇 Image
1) Listing brokers represent the seller and market the property to find a buyer.

Compensation is ~2% of sales price, with a bonus for exceeding the target sales price.

They can also represent the buyer to earn even more.

Comp: $200 - 250k ImageImage
2) Buyer's agents are less common in commercial deals because

➡️ the buyers are more sophisticated
➡️ unlike the residential world, commercial brokers tend not to share fees

They can make 0.5 - 2%

Comp: $50 - 200k
Read 34 tweets

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