Evan Rosenfeld Profile picture
26 Jan, 34 tweets, 15 min read
Commercial Real Estate Money Reveal

Few people know just how much money flows through our ecosystem. Time to change that.

Follow me behind the scenes of a $10M apartment sale.

You won’t believe the number of parties involved or how much they earn.

Take the red pill 👇👇👇
1) Listing brokers represent the seller and market the property to find a buyer.

Compensation is ~2% of sales price, with a bonus for exceeding the target sales price.

They can also represent the buyer to earn even more.

Comp: $200 - 250k
2) Buyer's agents are less common in commercial deals because

➡️ the buyers are more sophisticated
➡️ unlike the residential world, commercial brokers tend not to share fees

They can make 0.5 - 2%

Comp: $50 - 200k
3) Quick disclaimer

➡️ some roles are not present in every transaction
➡️ compensation numbers are approximate
➡️ everything is negotiable
4) Loan brokers find the best financing options and negotiate with the lender.

They split an origination fee, ~1% of the loan, with the lender. Some also get paid on the back end when the loan is sold.

On a $10M deal, the loan would be ~$7.5M.

Comp: $37.5 - $75k
5) The lender profits in three ways from the loan.

The first way is the origination fee mentioned above. When a loan broker brings in the business, this fee is shared.

Comp: $37.5 - $75k
6) The second way the lender profits is by becoming the loan servicer. In exchange for

✅ collecting mortgage payments
✅ enforcing borrower compliance
✅ forwarding funds to the mortgage holder

The servicer receives ~0.25% of the loan each year.

Comp: $19k/yr on a $7.5M loan
7) Finally, the lender profits from the yield spread premium.

The yield spread is a portion of the mortgage interest rate which is pure profit to the lender.

When the loan is sold, a 0.3% yield spread is worth ~2% of the loan.

Comp: $150k on a $7.5M loan
8) The lender's attorney

✅ prepares the loan documents
✅ makes sure the i's are dotted and t's crossed
✅ vets and performs due diligence on the buyer

The lender tends to have a volume agreement with the law firm. The buyer pays the fees.

Comp: $15 - 25k
9) The buyer and seller each have real estate attorneys who

✅ help resolve title objections
✅ assist through the closing process
✅ negotiate the purchase agreement
✅ review and prepare closing documents
10) One side drafts the purchase agreement, giving them an anchoring advantage in negotiation.

Frequently, one of the attorneys acts as title & escrow. They do the legal work for free because the title company’s commission is more than the legal bill.

Comp: $15 - 50k each
11) A securities attorney helps the buyer raise money from investors in an SEC compliant manner. They

✅ file regulatory documents
✅ prepare legal operating agreements
✅ draft a private placement memorandum
✅ structure and create the buyer's legal entities

Comp: $15 - 75k
12) The lawyers have left the room!

Time for a quick stretching break.

Lots more when we come back.
13) Most state and local governments tax real estate transactions by charging transfer taxes and recording fees.

These range from 0 - 1% of the purchase price.

Comp: $0 - 100k
14) The escrow agent is a neutral party who

✅ holds buyer funds
✅ collects transaction-related bills
✅ disburses payments to all parties
✅ consummates the transaction and records the documents

They often also perform title and earn the title commission.

Comp: $1 - 2k
15) The title company issues an insurance policy to indemnify the buyer and the lender in the case of title defects.

Rates are regulated by the states, but ~0.3% of purchase price is typical.

Comp: ~$30k
16) The title agent, who is commonly escrow or one of the attorneys, binds the title policy.

Since title companies have notoriously low claims rates, they pay large commissions to the agent, as much as 70-85%.

Comp: $21 - 25k
17) The appraiser independently values the property to

✅ protect the lender from over-lending
✅ protect the buyer from overpaying

Comp: $5k

On deals that actually close, the appraisal tends to be a bit higher than the purchase price.

18) Building engineers inspect the property as part of a "PCA report" which is used to identify

✅ safety hazards for immediate repair
✅ deferred maintenance to be repaired
✅ ongoing maintenance needs of building over the ownership period

Comp: $5k
19) Environmental inspectors perform a "Phase I" to identify any environmental concerns.

Comp: $5k
20) Surveyors map out the legal property lines along with

✅ property improvements
✅ flood zones
✅ city streets
✅ easements

Their work is necessary in order to get title insurance and protects against encroachments and adverse possession claims.

Comp: $3 - 5k
21) The insurance company protects the buyer and lender against excess loss from property damage and legal liability.

They receive a full year of premium at closing.

The cost to insure habitational property has been rising rapidly. Current market is ~$500/unit/yr.

Comp: $50k
22) Insurance agents help the buyer locate the best policy options and bind coverage

They typically get ~15% commission on a commercial policy

Comp: $7.5k
23) Cost segregation engineers catalog the different components of the building and their useful life. Their report helps the buyer be more tax efficient.

Comp: $5k
24) One final break to let off some steam. Trust me, you'll need it.

Despite everyone's best intentions, there will come a point (or many) in the contract period where you need a punching bag.
25) The seller's lender gets a fee when the seller's loan is paid off early, especially the money will be re-lent at a lower interest rate.

Fees are based on unpaid principal balance and can be

✅ fixed (1 - 5%)
✅ yield maintenance (complex formula, 10%+)

Comp: $100 - $200k
26) Property management companies are key to a smooth closing. The seller's manager helps

✅ respond to many requests
✅ prepare due diligence materials
✅ coordinate tours and inspections
✅ keep the property running smoothly

Many companies charge $3 - 5k for this extra burden
27) The buyer's property manager helps

✅ perform due diligence
✅ prepare a property budget
✅ develop a strategy for operations
✅ line up contractors for capital improvements

Many companies charge a $3 - 5k onboarding fee to cover these services.
28) Trade contractors help perform physical due diligence, identifying unknown issues and scoping out improvements. Specialists are commonly called to focus is on

✅ the roof
✅ the foundations
✅ inspecting for termites
✅ scoping the sewer lines

Comp: $5 - 15k total
29) The sponsor of the buyer side typically earns a 1% acquisition fee on purchase.

Likewise, the sponsor of the seller side may earn a 1% disposition fee on sale.

Comp: $100k each
30) If the project was a success, the sponsor of the seller side will earn their carry.

This is commonly 30% of profits, after investors receive all of their initial investment back.

Depending on how long the project was held, this could be $500k - $1.5M.
31) I'm zapped, time to call for reinforcements. Some great ReTwit follows are

@moseskagan
@fortworthchris
@sweatystartup
@Keith_Wasserman
@ChrisJBakke
@bobbyfijan
@MattLasky
@MarcSGIlbert
@TheRealEstateG6
@laughridge
@jayvasdigital

Friends, what roles did I miss?
@moseskagan @fortworthchris @sweatystartup @Keith_Wasserman @ChrisJBakke @bobbyfijan @MattLasky @MarcSGIlbert @TheRealEstateG6 @laughridge @jayvasdigital 32) You've now met the cast of supporting players and seen the sums of money involved.

We've barely scratched the surface of each role, but I hope you've begun to sense opportunities to improve and innovate.

Are you going down this path? Keep me posted.
@moseskagan @fortworthchris @sweatystartup @Keith_Wasserman @ChrisJBakke @bobbyfijan @MattLasky @MarcSGIlbert @TheRealEstateG6 @laughridge @jayvasdigital If you enjoyed this thread and want more content like this

✅ Follow me

✅ Subscribe to my newsletter. I'll be posting my best threads on tech, real estate, and business.

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More from @evanmr

26 Jan
1) A lot of people are seeking advice on how to scale up from a 4-unit.

Brokers with bigger properties aren't giving them the time of day.

I've been there. You need a credibility package.
2) Understand where the other side is coming from.

Brokers are bogged down by unqualified tire kickers. Until you can show otherwise, you are in this bucket.

Your 4-unit experience is considered residential and doesn't transfer over to 5+ commercial.
3) Your credibility package addresses each concern point by point.

✅ Introduce yourself and declare that it's not just about one transaction.

"I'm Evan, I own 4 units and I'm looking to partner a broker like yourself who can help me grow my portfolio."
Read 8 tweets

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