Opportunities beyond the purely transactional require relationships.
Relationships require education and trust, setting the stage for predictability of behavior under varying circumstances.
Brand is the most expensive (t+m) and frictionless expression. P2P sales the opposite.
Relationships require education and trust, setting the stage for predictability of behavior under varying circumstances.
Brand is the most expensive (t+m) and frictionless expression. P2P sales the opposite.
https://twitter.com/girdley/status/1355861481749934088
With both, past performance is your proof of work for future engagements.
First-hand proof of work is obviously most powerful, with abstractions (your stories, others' stories) being less powerful but more distributable.
First-hand proof of work is obviously most powerful, with abstractions (your stories, others' stories) being less powerful but more distributable.
The higher the overlap and the stronger the signal between someone's proof of work and the other's potential engagement, the more friction-decreasing.
Transferred mutual trust (introductions, known network, shared experiences, familiarity) creates an amplification of signal.
Transferred mutual trust (introductions, known network, shared experiences, familiarity) creates an amplification of signal.
Allowing the other to imagine how you, by proof of work, can assist them both in number of and depth of scenarios creates the basis for the durability and intensity of relationship.
Quality of relationship rests on mutually understood utility, predictability, and applicability.
Quality of relationship rests on mutually understood utility, predictability, and applicability.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
