If your welcome message to your customer service number is to take 45 seconds to give the website address and business hours, you're doing it wrong. @vanguard
And then you do it again. Trust me, I don't want to call. You don't need to try to deflect me twice. @vanguard#cx
And then 60 seconds asking me via an incredibly verbose series of messages if I want to give feedback at the end of the call @vanguard#cx
Agent was great btw, once I finally got to him. Though he is unable to entirely fix the problem without waiting 24 hours. And why do you charge me $75 to make me a check with my account balance, again? @vanguard#cx
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1/ A few weeks ago I asked #marketing Twitter what should be written on the bottom (inside) of a peel-off yogurt lid
2/ The answers I got generally fell into three buckets: (1) humor (e.g., say something cute/funny), (2) cross-sell (e.g., other flavors or products), and (3) brand reinforcement
3/ There was a fourth, quite popular, bucket along the lines of "lick me" (and/or be careful if you do) which brought to my attention the idea that people actually lick the inside of these tops. You learn something every day.