The location data set included a "unique ID for each user that is tied to a smartphone. This made it even easier to find people, since the ... ID could be matched with other databases containing the same ID, allowing us to add real names, addresses" nytimes.com/2021/02/05/opi… 
Many app vendors + data brokers are still using the deceptive notion that the use of mobile advertising IDs would make personal data somehow 'anonymous' both in marketing materials and legal docs.
But everyone knows that information linked to mobile ad IDs is just PERSONAL DATA.
But everyone knows that information linked to mobile ad IDs is just PERSONAL DATA.
Data linked to ad IDs is 'personal data' according to the GDPR, and also according to Californian privacy law. To be more specific, it is 'pseudonymous' personal data.
It cannot get 'de-anonymized', because it's not anonymized at first. Perhaps, it can get 'de-pseudonymized'.
It cannot get 'de-anonymized', because it's not anonymized at first. Perhaps, it can get 'de-pseudonymized'.
Geolocation records can be 'personal data' even if not linked to mobile ad IDs.
If linked to mobile ad IDs or other unique identifiers, geolocation records are certainly 'personal data', in any case.
If linked to mobile ad IDs or other unique identifiers, geolocation records are certainly 'personal data', in any case.
"While some Americans might cheer the use of location databases to identify Trump supporters who converged on the Capitol, the use of commercial databases has worrying implications"
Anyway, excellent piece, a must read: nytimes.com/2021/02/05/opi…
Anyway, excellent piece, a must read: nytimes.com/2021/02/05/opi…
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