Thread by @ryan_caldbeck

1/ One of the more helpful frameworks I’ve seen as an operator and investor was taught to me by one of our advisors a few yrs ago. When there is a problem, try diagnosing from the top down:

Mission
Vision
Strategy
Culture
People
Tactics
Product
Distribution
Sales
Marketing

2/ The original framework is applicable for a certain type of biz. What I show above is my adaptation for startups. I like using this when there is confusion or misalignment. Basic concept is to start at top and see if there is alignment. If yes move to vision, then strategy etc.

3/ Eventually (often higher than the we would like to hear) the misalignment is identified. While we think we are talking about a difference in [Sales] tactics, it turns out there is actually a difference in [Strategy] alignment.

4/ The framework helps to illuminate those differences.

Clearly these topics aren’t perfectly linear or fully distinct from each other. But I still find that even this imperfect framework helps to hone in on what drives misalignment in performance or expectations at a startup.

5) Interested to hear thoughts on this framework:

-the order
-whats missing
-general feedback
-there are others that are similar. any you like more that have similar goals?

6/ In culture I include values. I think that's an incredibly helpful framework to build upon.

https://twitter.com/ryan_caldbeck/status/1168948817879797762

7/ Have also debated which goes higher in the framework- culture or strategy. This is where the linear representation on Twitter doesn't work well. They are fairly intertwined IMO