THREAD: Read this if you're new to ads. Here's how to make each ad channel work.
E.g. Facebook, Instagram, Google, Snapchat, Pinterest.
(from our experience running ads for 400+ startups)
IMPORTANT. We're growth marketers. We believe that you should test most channels (in time). This is an 80/20 to help you prioritize which you might want to test FIRST based on your business.
2 types of ad targeting:
Behavior: Serves ads to people searching for your product. Better for conversion, but audience size is limited to ppl searching for you.
Profile: Uses social profiles/engagement to serve ads. Conversion is lower, but audience size is less restricted.
Twitter is, by far, the fastest way to build a high-quality audience.
Why?
It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.
Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.
2/ Fast-growing accounts have two things in common:
1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.
2. Key: They write tweets that get *retweeted.*
3/ Retweets bring followers.
We polled people to ask why they retweet. They said:
1. "Retweeting is my bookmarking system for ideas."
2. "I retweet when someone's put elegant words to my thoughts."
3. "I want my followers to know I relate to this statement."