1/ More I think about it, the more I believe that $TSLA buying $BTC was - at its core - a strategic promotion campaign.
Who buys $BTC?
- 9 in 10 buyers of crypto in 2020 were men, avg income > $130k, 7/10 with higher education, 4/10 had graduate degrees or above.
Who buys $BTC?
- 9 in 10 buyers of crypto in 2020 were men, avg income > $130k, 7/10 with higher education, 4/10 had graduate degrees or above.
2/
- 87% were millenials or Gen X.
- Overall, 48% of Millenials/Gen X hold some form of crypto. Contrast with only 3% of Boomers.
Who's buying $TSLA vehicles?
Avg HH income = >$128k
84% Male
The median age of Tesla buyers by model:
Model 3 = 46
Model X = 52
Model S = 54
- 87% were millenials or Gen X.
- Overall, 48% of Millenials/Gen X hold some form of crypto. Contrast with only 3% of Boomers.
Who's buying $TSLA vehicles?
Avg HH income = >$128k
84% Male
The median age of Tesla buyers by model:
Model 3 = 46
Model X = 52
Model S = 54
3/ Bitcoin users are young, tech-savvy, and forward-looking. They're on the cutting edge of a (relatively) new digital currency.
Does this sound at all familiar? There is a lot of similarity between the bitcoin consumer and the Tesla consumer.
By making this move on $BTC...
Does this sound at all familiar? There is a lot of similarity between the bitcoin consumer and the Tesla consumer.
By making this move on $BTC...
4/...Tesla has reinforced the perception that its brand is on the edge of technology...a driver of change, and that it will continue to challenge the status quo.
$TSLA understands its market, its consumer and its brand. This was a VERY purposeful move by the Tesla mngt team.
$TSLA understands its market, its consumer and its brand. This was a VERY purposeful move by the Tesla mngt team.
5/ In addition to leveraging $BTC to strengthen its brand and engage a key demographic segment of the market, this move accomplished 2 other things:
A - Tesla knows that companies follow its lead. By investing in $BTC, other companies will likely follow suit. This...
A - Tesla knows that companies follow its lead. By investing in $BTC, other companies will likely follow suit. This...
6/...automatically reduces the risk that they will lose on their initial investment.
B - By making such an unorthodox move, Tesla is the one forcing the conversation in the mainstream business community...and in the mainstream MEDIA...about the merits of $BTC allocation.
B - By making such an unorthodox move, Tesla is the one forcing the conversation in the mainstream business community...and in the mainstream MEDIA...about the merits of $BTC allocation.
7/ So far, the investment has paid off: Tesla is probably up ~$500M on their $1.5B investment.
Tesla is easentially getting paid for free publicity.
Kind of like how Tesla is getting paid for selling cars...by legacy auto.
Elon & Tesla are, once again, thinking 3 steps ahead.
Tesla is easentially getting paid for free publicity.
Kind of like how Tesla is getting paid for selling cars...by legacy auto.
Elon & Tesla are, once again, thinking 3 steps ahead.
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