X : Do you have a map for digital transformation?
Me : Like cloud + agile + spotify?
X : Yes
Me : No. Any transformation is going to be specific to the context (i.e. your business / industry) ... there is no generic map. There are universal principles i.e. the doctrine
X : How about a map of the doctrine?
Me : Yes, that's how the phases are built. Some principles come before others. But these are models of thought, the principles need to be applied to your context.
X : How so?
Me : Focus on user needs means "are you thinking about user needs"? Your user needs (and their wants) maybe different from mine. The key is to think about them.
You really need to understand the context first (i.e. the users, user needs, the chain of components, how evolved it is) and then you need to communicate and challenge this. Once you've developed situational awareness then you can start thinking about transformation.
Me : Mapping will assist you in the process of applying thought but it's not a replacement for it.
X : But I need a stepwise process on what to do.
Me : Hmmm, like a strategy for transformation?
X : Yes.
Me : Here you go ...
X : That's obviously sarcastic and not very helpful.
Me : I'm trying to tell you that there is no process, there are some universally useful principles and there is your landscape but you're going to have to apply thought. You can't avoid it.
X : What about at an industry level.
Me : Do you work in an industry with competitors?
X : Yes
Me : Are all the competitors the same in everything they do?
X : No
Mer : There is no generic map. There are just universally useful patterns and common components.

• • •

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More from @swardley

13 Feb
X : Have you played Outerworlds?
Me : No. I'm not much of a gamer but I have some rules.
X : Such as?
Me : I normally wait a couple of years after it's released and look at the modding community. If there is a vibrant and active community then I'll buy it, mod it and play.
... that's assuming it's an immersive (i.e. first person) environment. I don't play 3rd person games, I find them dull i.e. the whole Witcher series. Bored after 30 minutes. Best of the bunch are Fallout 4 and Skyrim SE with Skyrim SE ruling.
X : Cyberpunk?
Me : 2077? Too new which means too buggy, I'll wait for 18 months and see what the state is, how vibrant the modding community is and whether decent modding tools have been provided.
X : Is the modding community really that important?
Me : For me? Yes.
Read 6 tweets
12 Feb
X : What are the most profound technologies that are appearing today?
Me : Hmmm. The most profound technologies in terms of impact today are not appearing today, they appeared quite some time ago. What's happening is they are industrialising today.
X : Can you unpack that?
Me : Ok. Let us take machine learning, open access (to data, to code), collaboration tools (from reddit to twitter), virtual interfaction (from video conferencing to virtual worlds) then none of this stuff is "new" but ...
... all of this stuff is industrialising, becoming common services and part of our core infrastructure with this process accelerated by the isolation economy caused by covid ...
Read 15 tweets
11 Feb
X : In 2007, you said that cloud was the future ...
Me : I think you'll find I said utility computing was the future, circa 2005, before EC2 even launched. Was there a point?
X : Yes, you said it would take 10-15 years.
Me : Correct. 10-15 years to become accepted as the new norm once the transition started. Given it started 2006, that's now. I think we can say that cloud is the new norm.
X : But what about enterprises that haven't adopted?
Me : I did say that even when it had become the new norm then it would take a further 20-25 years for the laggards to adopt. Are we talking hybrid?
Read 6 tweets
10 Feb
X : Do you miss meeting people in our new virtual world?
Me : I meet more people than ever before.
X : No, I mean one to one.
Me : Hmmm ... car rides, crap class travel, jetlag, filling out expense forms, second rate hotels, waits in lounges and not seeing family?
... I've not had to fill out a single request for travel or expense form in ages. I have zero intention of ever doing that again. Despite the horror of the pandemic, the lockdown has shown me a better way of life. The chances of me travelling or going to an office are zero.
Today, I have been to India, Japan, US, Australia, Canada, Russia, UK and France without removing the slippers, without a single form filled in and had time to chop some logs, bake some bread and play chess with the wee lad. The past world was mad.
Read 24 tweets
10 Feb
When it comes to diversity, I am not convinced we have a "pipeline" problem. Instead I am far more convinced that we have inclusion and retention problems. I can't help but suspect the "pipeline" argument seems to be used as an excuse for not tackling the real issues ...
... it seems remarkably convenient for the existing structures that the argument for a lack of women in senior tech positions is to blame women for the "lack of women wanting to be engineers" ... I personally think the pipeline argument is mostly nonsense used to hide the ...
... issue that women tend to leave the IT industry because it's frankly sexist, not inclusive and the effort does not seem to be put into redressing this inbalance beyond tickbox exercises on characteristics.
Read 11 tweets
8 Feb
X : Do you have definitions for that doctrine table?
Me : Sure.
Common language : Make sure that everyone who is discussing the issue uses a language that is common to all.
Challenge Assumptions : Take assumptions and challenge them.

... are you serious?
Doctrine is a list of universally useful patterns from mapping. Their application requires thought. This is not a checklist tickbox exercise. So, no ... I don't provide a definition and that's deliberate. I want you to think not blindly follow.
X : So what about "focus on user needs".
Me : What about it? I want you to think about user needs.
X : But how do I distinguish between needs and wants?
Me : I win ... to ask that question means you must now be thinking about user needs.
Read 7 tweets

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