Tweet

Jack Butcher

Follow @jackbutcher

11 Feb, 6 tweets, 2 min read

5 ways to think about growth.

↓

Life is a fight against entropy.

Nothing works on its own.

Rome wasn't built in a day.

Do the same thing, get to the same place.

"The greatest shortcoming of the human race is our inability to understand the exponential function." — Albert Allen Bartlett

• • •

Missing some Tweet in this thread? You can try to force a refresh

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @jackbutcher

Jack Butcher

@jackbutcher

12 Feb

Audience ≠ distribution.

Why overlap matters more than volume (if you care about creating value).

↓

More followers ≠ more opportunity.

Heard about the instagram influencer that couldn't sell 20 t-shirts to an audience of 1,000,000 people?

No overlap between the product and what those 1,000,000 people care about.

↓

If I started Butcher Cosmetics tomorrow, who would be placing an order? No one.

The economic opportunity of "audience building" expands only to the extent you talk about things you can do/sell/make.

↓

Read 6 tweets