Smell has long been our most underrated sense, writes @andreaskluth
Perhaps that’s why we know relatively little about it. Claire Hopkins, aka @SnotSurgeon, says the science of olfaction, compared to that of vision or hearing, is still in the Stone Age bloom.bg/2MUHjAx
👃 But that could change. A year into the pandemic, olfaction is one of the hottest scenes in medicine.
There’s now even a Global Consortium for Chemosensory Research, where scientists from more than 60 countries collaborate to learn about Covid and smell bloom.bg/2MUHjAx
🧠The perception of an odor shoots directly from our nasal receptors into our brains, bypassing the thalamus and immediately triggering a memory or emotion.
By contrast, vision, hearing and touch must take several additional synaptic hops bloom.bg/2MUHjAx
The very richness of our smell universe means that we have no vocabulary to describe it adequately.
Being at a loss for words — think back to your most recent wine tasting — we can mistake vision for being the more important sense bloom.bg/2MUHjAx
Yet, the merest whiff can pick up pheromones that trigger various emotions long before the rest of our brain has even formulated a single thought, including:
Take Joy Milne, a retired nurse in Scotland, whose sense of smell is closer to dogs than people. She can even scent diseases:
🍞Alzheimer’s smells like rye bread
💅🏽Diabetes like nail polish
🍄Cancer like mushrooms bloom.bg/2MUHjAx
Decades before her husband died of Parkinson’s, she realised he was sick because his odor had changed from “purple,” as she describes it, to “brown.”
She’s now helping researchers in Manchester to create a diagnostic test bloom.bg/2MUHjAx
Thanks to the pandemic, we’re now realizing that a healthy smell is essential to our well-being.
Before Covid, people who lost their olfaction rarely got much attention from their doctors or sympathy from loved ones. That’s over now bloom.bg/2MUHjAx
Anosmia, hyposmia and parosmia are finally recognized as serious diseases and promising fields of study, with scientific breakthroughs likely to follow.
Have you suffered from a change in your sense of smell during the pandemic? bloom.bg/2MUHjAx
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With vaccination campaigns underway around the world, governments everywhere are about to face the same ethical dilemma:
How to deal with people who’ve completed their immunisation program trib.al/yf2HQXo
The pressure to give back vaccinated folk’s full personal and social liberties, and to let them contribute in full to the economic recovery will be strong.
But states would be unwise to create different classes of citizens trib.al/yf2HQXo
At least 28 million citizens globally have received both jabs needed to be effective:
🇺🇸U.S. 14 million
🇪🇺EU 7.1 million
🇮🇱Israel 2.5 million
The world’s population is slightly less than 8 billion, so the proportion is tiny. But it will grow quickly trib.al/yf2HQXo
At the start of the pandemic, the virus threatened to shatter a key link in America’s previously unbreakable food chain: the meat industry trib.al/FAYnqIQ
But how exactly did we end up with empty supermarket meat cases?
These shortages were the result of Covid outbreaks at a handful of companies responsible for most of the country’s meat supply trib.al/FAYnqIQ
About 50 plants are responsible for processing 98% of the cattle in the U.S. Most of those plants are owned by just four companies:
🍗Tyson
🥩JBS
🥓Cargill
🍖National Beef Packing
Collectively they control 73% of the cattle-processing market trib.al/FAYnqIQ
Elon Musk’s endorsement of Dogecoin as “the people’s crypto” — cheered by Gene Simmons and Snoop Dogg — sent Reddit traders stampeding into the Shiba Inu-themed coin.
As a result, its price is up around 1,000% year-to-date, eclipsing Bitcoin’s rise trib.al/V3V0dwY
Musk, reveling in the social-media excitement and speculation, tweeted: “I am become meme, destroyer of shorts.”
Yet Bitcoiners have chided Musk for inciting a doomed punt: “You’ve actually become a destroyer of lives,” one tweeted trib.al/V3V0dwY
The wagging fingers have a point. Billy Markus developed three hours of code to build Dogecoin in 2013. He’s in disbelief:
“The idea of dogecoin being worth 8 cents is the same as GameStop being worth $325,” said Mr. Markus, 38 years old trib.al/ZeMbWbd
With the Covid-19 crisis still raging in the U.S., some big advertisers have chosen to sit out Super Bowl LV:
🍻Budweiser
🥤Pepsi
🚗Hyundai
🥑Avocados From Mexico trib.al/wwxFeCR
For Budweiser, it’s the first time in almost four decades that it won’t sponsor the NFL’s championship game.
Traditionally, it’s the advertising event of the year, with commercials just as much a part of the festivities as the game and halftime show trib.al/wwxFeCR
But the mood is different this year, and the excitement is lacking, even if M&M’s, Pringles and some of the other usual suspects will be there.
Companies that made the biggest air-time purchases for 2020's game are headed into 2021 with tighter budgets trib.al/wwxFeCR
There are more top female leaders than ever before:
♀️In the U.S., about 25% of the legislature is female
♀️Kamala Harris just became the first woman vice president
♀️Half of the Biden-Harris cabinet is female trib.al/CoFV1qv
Women leaders are making gains in business as well.
For the first time in history, all S&P 500 firms have at least one female board member. The number of women CEOs in the S&P 500 hit an all-time high (though still only 7.8%) at the end of 2020 trib.al/CoFV1qv
For decades, we operated under a “think manager, think male” stereotype. Both men and leaders are expected to be: