There are more top female leaders than ever before:

♀️In the U.S., about 25% of the legislature is female
♀️Kamala Harris just became the first woman vice president
♀️Half of the Biden-Harris cabinet is female trib.al/CoFV1qv
Women leaders are making gains in business as well.

For the first time in history, all S&P 500 firms have at least one female board member. The number of women CEOs in the S&P 500 hit an all-time high (though still only 7.8%) at the end of 2020 trib.al/CoFV1qv Image
For decades, we operated under a “think manager, think male” stereotype. Both men and leaders are expected to be:

✅Confident
✅Assertive
✅Independent

Women are expected to be:

☑️Relational
☑️Inclusive
☑️Communal

But that may be finally changing trib.al/CoFV1qv Image
The pandemic accelerated questions about whether a “female leadership style” is more effective than the stereotypical male style.

When crisis hits, research shows that the preference for autocratic leaders wanes and a need for relational leaders increases trib.al/CoFV1qv Image
Indeed, several countries led by men have bungled the public health effort, while female-led countries have fared better, such as

🇳🇿New Zealand
🇩🇪Germany
🇫🇮Finland
🇮🇸Iceland
🇩🇰Denmark
🇳🇴Norway
🇹🇼Taiwan trib.al/CoFV1qv Image
Woman-led countries have had fewer Covid-related deaths and a lower peak in daily deaths.

Within the U.S., research further showed that states with female governors had fewer Covid-related deaths than states with male governors trib.al/CoFV1qv Image
When analyzing the content of 251 briefings between April and May, researchers found that women showed greater support.

When people feel that leaders are taking care of them, they become more willing to comply with requests to socially distance trib.al/CoFV1qv Image
Speech analysis shows that male leaders used more war analogies and fear-based tactics during Covid-19.

In contrast, female leaders focused on people — families and vulnerable groups — with a message of compassion and social cohesion trib.al/CoFV1qv Image
It’s not that women are innately more communal. It’s that gender expectations have required women to be more empathetic in their approach to leadership.

It usually doesn’t work for women to adopt a “male” style as they’re unfairly seen as overly abrasive trib.al/CoFV1qv Image
But what if relational leadership became the new standard?

There would likely be more female leaders and leaders, regardless of their gender, who used a relational style would get better results trib.al/CoFV1qv Image
The preference for relational leadership has been growing for years. Even the U.S. Army announced a new plan to “put people first.”

“When we take care of our people... we will have a much stronger, and more committed Army,” said Gen. James McConville trib.al/CoFV1qv Image
Maybe the ever-mounting examples of how hyper-masculine leadership can go wrong precipitated the shift.

Seeing so many toxic male leaders brought down by the #MeToo movement caused some to feel that this style was hopelessly flawed trib.al/CoFV1qv Image
More relational leadership will benefit everyone.

For far too long, men have suffered because of the belief that they need to be able to “man up” when leaders behave abusively. As a result, men experience higher levels of depression and suicide trib.al/CoFV1qv Image
Leaders who have a more take-charge style just need to do one thing:

Put. People. First.

Lean into your empathy, sensitivity, warmth and understanding. Build relationships, cohesion, inclusion and collaboration trib.al/CoFV1qv Image

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More from @bopinion

7 Feb
With the Covid-19 crisis still raging in the U.S., some big advertisers have chosen to sit out Super Bowl LV:

🍻Budweiser
🥤Pepsi
🚗Hyundai
🥑Avocados From Mexico
trib.al/wwxFeCR
For Budweiser, it’s the first time in almost four decades that it won’t sponsor the NFL’s championship game.

Traditionally, it’s the advertising event of the year, with commercials just as much a part of the festivities as the game and halftime show trib.al/wwxFeCR Image
But the mood is different this year, and the excitement is lacking, even if M&M’s, Pringles and some of the other usual suspects will be there.

Companies that made the biggest air-time purchases for 2020's game are headed into 2021 with tighter budgets trib.al/wwxFeCR Image
Read 11 tweets
6 Feb
This won’t come as a surprise: New research shows that the pandemic is disproportionately impacting children and young people’s mental health.

This might come as a surprise: Their smartphones might be able to help bloom.bg/2N26dOg
The nuances bear thinking about:

➡️The older the child, the greater the chance of being affected
➡️Girls are suffering more than boys

Most aren’t getting any help bloom.bg/2N26dOg Image
The virus has left many young people facing significant distress in the form of:

➡️Anxiety
➡️Withdrawal
➡️Suicidal thoughts

Given that half of all adult mental health issues start by age 14, this isn’t a problem that can be put off to deal with later bloom.bg/2N26dOg Image
Read 14 tweets
4 Feb
Israel should be celebrating:

💉20% of its population has been fully vaccinated
💉Another 15% have been given the first of two jabs
💉5 million citizens — well over half the adult population — should be vaccinated by mid-March
trib.al/URlq8k1
It seems to be working. One of Israel’s HMOs announced that, of 163,000 fully-vaccinated patients, 92% were Covid-free after 10 days. 8% had mild symptoms.

Members of a control group of unvaccinated Israelis were found to be 11 times more highly infected trib.al/URlq8k1 Image
Yet, Israel is still struggling to contain the virus.

This isn’t because the vaccine is failing, but because many Israelis still refuse to follow restrictions imposed to limit the spread of infections trib.al/URlq8k1 Image
Read 13 tweets
3 Feb
The pandemic accomplished in 10 months what the internet has promised for decades: a shift away from expensive cities as the dominant centers of business activity.

It's a shock that's just beginning to reverberate through the system trib.al/nyPDIsc
Meanwhile, rents have actually risen modestly in low-cost areas like:

📈Albuquerque, New Mexico
📈Fresno, California

Narratives have sprung up about the future of the technology industry being in places like:

⚡️Austin, Texas
⚡️Miami, Florida
trib.al/nyPDIsc
Places like New York are expensive for a reason.

2021 might actually be a once-in-a-generation opportunity for ambitious young people to get bargain pricing on the best cities in America trib.al/nyPDIsc
Read 10 tweets
2 Feb
Last week, the WHO recommended against giving pregnant women the Moderna or Pfizer vaccines. It later backtracked, but the damage was already done.

The mixed messages around pregnancy and Covid-19 vaccines need to stop trib.al/IAKGhwN
The limited evidence available suggests pregnant women are more at risk from Covid-19 than from the vaccine.

“Shame on everybody for not including pregnant females at every stage along the pipeline,” says Sabra Klein, an immunologist at Johns Hopkins trib.al/IAKGhwN
Without question, the early stages of vaccine development should have included:

💉Testing vaccines on pregnant animals
🤰Enrolling pregnant women in clinical trials

Pregnant people deserve better advice than the vague “ask your doctor” trib.al/IAKGhwN
Read 11 tweets
25 Jan
The people on the WallStreetBets subreddit sometimes all get into a stock at once.

This is fun, a nice social outing in an age of social distancing, a risky but potentially lucrative collective entertainment. Recently they decided to do GameStop trib.al/9sUTCWD
Why GameStop? Maybe…

🎮They’re gamers
📈It’s fun to pump the stock of a mall video-game store mid-pandemic
💰A lot of pro investors are short GameStop
🚀They thought it’d be funny to mess with them
💸Their friends were buying GameStop and they wanted in trib.al/9sUTCWD
Take one person who’s long for fundamental reasons, add 100 people who are long for amusement reasons like “lol gaming” or “let’s mess with the shorts,” and then add thousands more who are long because they see everyone else long, and the stock moves: trib.al/9sUTCWD
Read 15 tweets

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