Thread by @trengriffin

1/ It's almost as if the ability to creators to sell their products directly to consumers has forced platforms to find ways to better compensate them for their work. This is a shift in the share of the profit pool that is going to creators. Wholesale transfer pricing has changed.

2/ Take the example of @jasonzweigwsj or @danprimack negotiating compensation. Their current employer knows that Jason and Dan have the ability to sell their work directly to their customers through Substack, Revue or by rolling their own. Pricing power comes from a better BATNA.

3/ A better BATNA at its core is about opportunity costs of the people involved. I co-wrote a book to help you become better negotiator and improve the quality of your relationships. This book is available to read for free, which is priced to sell. 25iq.com/wp-content/upl…

4/ My Neighbor's Dog: "I'd like to read your book on negotiation, but it is 198 pages. I just want to read some amusing anecdotes. My attention span getting as short as a cat."

Me: "Really"

Neighbor's Dog: "Reduce it to a blog post please."

Me: "Ok." google.com/amp/s/25iq.com…

5/ Neighbor's Dog: "Explain 'focus on interests not positions' as a negotiation approach."

Me: "The publisher wanted money. We wrote the book to "pay forward" our good fortune. That difference in interests allowed us to buy the copyright from Harper cheap and give it away free."

6/ Neighbor's Dog: "What's does 'pay it forward' mean?"

Me: "You can't 'pay back' mentors who are dead and many mentors who helped you don't really need your help. But you can pass on what you learned to other people, which extends the chain of beneficiaries."