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14 Feb, 4 tweets, 2 min read
Henrich refers to the "Big-5" as the "WEIRD-5" because researchers have failed to identify the 5 personality configurations in non-student adult populations in Bolivia, Ghana, Kenya, Laos, Sri Lanka, Vietnam, Macedonia, among other non-WEIRD locations
The Tsimane, a farmer-forager community, showed only 2 dimensions of personality that didn't quite map onto any of the Big-5:

Interpersonal prosociality: Inclination to cultivate rich social relationships

Industriousness: Working hard on useful skills like weaving and hunting
When there are few social niches available, and less emphasis on cultivating unique individual attributes, then people tend to be more similar to one another

When there are many options and social niches and individualism is prized, then differences between people magnify
Been working on a review-- check out the book: amazon.com/WEIRDest-Peopl…

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More from @robkhenderson

Rob Henderson Profile picture
23 Jan
"implications of this research were clear. To induce men to buy diamonds for women, advertising should focus on the emotional impact of the 'surprise' gift transaction...expectation that a 'gift of love' would enhance his standing in the eyes of a woman" theatlantic.com/magazine/archi…
"advertising agency...suggested offering stories and society photographs to selected magazines and newspapers which would reinforce the link between diamonds and romance. Stories would stress the size of diamonds that celebrities presented to their loved ones."
"Promote the diamond as one material object which can reflect, in a very personal way, a man's success in life...campaign addressed to upwardly mobile men, advertisements ideally should have the aroma of tweed, old leather and polished wood which is characteristic of a good club"
Read 4 tweets
Rob Henderson Profile picture
23 Dec 20
Best books I read in 2020

1. Atomic Habits by @JamesClear

“If you show up at the gym 5 days in a row—even for 2 minutes—you're casting votes for your new identity. You’re not worried about getting in shape. Youre focused on becoming the type of person who doesn’t miss workouts”
Good Reasons for Bad Feelings

amzn.to/3nJqB4c

2. “social anxiety is overwhelmingly common. Natural selection shaped us to care enormously what other people think..We constantly monitor how much others value us..Low self-esteem is a signal to try harder to please others”
The True Believer by Eric Hoffer

amzn.to/39iSqJP

“Hatred is the most accessible and comprehensive of all unifying agents...Mass movements can rise and spread without belief in a God, but never without a believe in a devil.”
Read 23 tweets
Rob Henderson Profile picture
22 Dec 20
The common understanding of propaganda is that it is intended to brainwash the masses. Supposedly, people get exposed to the same message repeatedly and over time come to believe in whatever nonsense authoritarians want them to believe /1
And yet authoritarians often broadcast silly, unpersuasive propaganda.

Political scientist Haifeng Huang writes that the purpose of propaganda is not to brainwash people, but to instill fear in them /2
When people are bombarded with propaganda everywhere they look, they are reminded of the strength of the regime.

The vast amount of resources authoritarians spend to display their message in every corner of the public square is a costly demonstration of their power /3
Read 19 tweets
Rob Henderson Profile picture
18 Dec 20
"rise in college attendance means that...a degree is a less significant indicator of intelligence now than it once was...Marine Corps officers have reflected this trend, declining in average intelligence along with the population of college graduates" ndupress.ndu.edu/Portals/68/Doc…
"41 percent of new officers in 2014 would not have qualified to be officers by the standards held at the time of World War II."
"young people who possess a college degree in 2016 are, on average, less intelligent than those who possessed a college degree in 1980. The private sector and civilian agencies of government have responded by demanding a postgraduate education for more jobs"
Read 5 tweets
Rob Henderson Profile picture
10 Oct 20
My op-ed in tomorrow's @nytopinion

What you can learn about social class from watching too much TV -- The Fresh Prince of Bel-Air, The OC, The West Wing, Mad Men, The Affair. Check it out: nytimes.com/2020/10/10/opi…
I wrote about the positive portrayal of the character Ainsley Hayes in The West Wing TV series. Several Republicans have told me they like this character because it is an unusual pop culture depiction of a Republican who is as witty and smart as her Democrat colleagues
It's interesting how seeing a positive portrayal of a character with traits that don't usually go together can influence us (e.g. conservative + witty/smart)
Read 7 tweets
Rob Henderson Profile picture
27 Sep 20
As a kid, I moved from LA to Red Bluff (pop: 14K). This town had a lot of drugs, crime, shootings, etc. but I remember adults generally thought it was safe simply because it was small and rural

It's the 4th most dangerous city in California
“Looking at violent crime specifically, Red Bluff has a violent crime rate that is 151% higher than the California average and 195% higher than the national average...one of the most dangerous regions in the United States" redbluffdailynews.com/2019/05/31/tak…
It's a very poor town (around 40% of kids live below the poverty line)

Kids would get shot and adults would say at least it's not like it is in big cities but Red Bluff is more dangerous than every city in LA
Read 5 tweets

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