1/ In 2018, Elon Musk backed 2 alum from The Onion w/ $2m to launch Thud! -- a satirical media venture that was to be the start of an "intergalactic media empire."
The venture failed, but created some hilarious projects.
Here's the story...it starts with an Onion article 🧵
2/ Its 2014, when $TSLA was worth ~$40B.
Musk -- a long time fan of The Onion -- reached out to the team about an acquisition after reading this article.
The deal falls apart b/c Musk didn't want to buy Onion's news business (AV Club) or its ad biz. theonion.com/we-re-going-to…
3/ The failed deal doesn't blunt Musk's fandom.
In a Rolling Stone interview, he (prob seriously) says "In order to understand the essential truth of things...I think you can find it in The Onion and occasionally on Reddit.”
He also happily calls them out on Twitter for jokes:
▫️Amazon will be run by a Harvard MBA
▫️Apple is run by a Duke MBA
▫️Alphabet is run by a Wharton MBA
▫️Microsoft is run by a Chicago MBA
▫️Facebook is run by someone who said “I want to F the Winklevoss twins in the ear” which is something an MBA would say
In sum: MBAs are back
counterpoint
When you shoot the most fire tweet but can’t got a GD retweet