“The conscious and intelligent manipulation of the
organized habits and opinions of the masses is an
important element in democratic society. Those who
manipulate this unseen mechanism of society constitute
an invisible government which is the true ruling
power of our country.
organized habits and opinions of the masses is an
important element in democratic society. Those who
manipulate this unseen mechanism of society constitute
an invisible government which is the true ruling
power of our country.
“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.
“Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.
“They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives...
“...whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses.
“It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.”
— Edward Bernays, Father of Public Relations
— Edward Bernays, Father of Public Relations
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