** THREAD **

The 25 best British print ads of 1982.
1) Agency: AMV
Client: Volvo
2) Agency: Lowe & Howard-Spink
Client: Parker
3) Agency: Wight Collins Rutherford Scott
Client: BMW GB
4) Agency: Saatchi & Saatchi
Client: Dunlop Tyres
5) Agency: Saatchi & Saatchi
Client: Nivea UK
6) Agency: CDP
Client: Cinzano
7) Agency: AMV
Client: Volvo
8) Client: Friends of the Earth
9) Agency: TBWA
Client: Lego
10) Agency: Wight Collins Rutherford Scott
Client: BMW GB
11) Agency: AMV
Client: Volvo
12) Agency: Young & Rubicam
Client: Xerox UK
13) Agency: AMV
Client Sainsbury’s
14) Agency: AMV
Client Sainsbury’s
15) Agency: Benton & Bowles
Client: Durex
16) Agency: Wight Collins Rutherford Scott
Client: BMW GB
17) Agency: Doyle Dane Bernbach
Client VW
18) Agency: Saatchi & Saatchi
Client: British Rail
19) Agency: Saatchi & Saatchi
Client: Nivea
20) Agency: Saatchi & Saatchi
Client: Purina
21) Agency: CDP
Client: Stella Artois
22) Agency: TBWA
Client: Land Rover
23) Agency: CDP
Client: Neff UK
24) Agency: Saatchi & Saatchi
Client: Dunlop Tyres
25) Agency: CDP
Client: Paxo Stuffing
All ads from the 1982 D&AD Annual.
If you liked this thread, you'll love this one:

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Uncle Bernbach

Uncle Bernbach Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @unclebernbach

5 Feb
** THREAD **

The story of Apple’s “1984”, the most influential Super Bowl commercial of all time.
1) "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'"

That’s the line that signed off Apple’s groundbreaking “1984” Super Bowl ad, which left the audience overwhelmed with its visuals and message.
2) "1984" aired during the 18th Super Bowl, on Jan 22nd, 1984, when the Los Angeles Raiders defeated the Washington Redskins 38-9.

The advert successfully put the Apple brand in the minds of the mainstream American audience.
Read 30 tweets
27 Jan

‘Vorsprung durch Technik’ - The story of one of the best judgment calls in advertising history.
1) Towards the end of the 1970s, Audi was nowhere near as relevant as today. It was only known by some as an obscure sub-brand of Volkswagen. This reality would change over the next decade in part because of advertising.
2) The Audi Quattro, launched in 1980, was the turning point. It’s four-wheel drive system was a dramatic innovation and made it possible for Audi to be in the same conversation as the other luxury performance car brands.
Read 28 tweets
30 Dec 20
A meta thread with all of threads I've done so far on influential work and people in advertising history. 👇👇👇
1) A thread with beautiful ads from the 1993 D&AD advertising annual.
2) A thread with highlights of the seminal 'Ogilvy in Advertising' book.
Read 14 tweets
23 Dec 20
A HUGE thread of Bill Bernbach’s incredible advertising wisdom.
Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.
1) “I warn you against believing that advertising is a science.”
Read 52 tweets
2 Dec 20
How a delayed flight helped inspire one of the most popular advertising campaigns ever. A thread.
1) In 1971, Bill Backer was a Creative Director at McCann-Erickson working on the Coca-Cola account. He was on route to London to meet with the account’s music director Billy Davis. The two were to come up with a jingle for a Coke radio ad.
2) Backer got stranded in Shannon, Ireland, after his plane was forced to land due to a blanket of fog over London.
Read 25 tweets
27 Nov 20
Phyllis Robinson helped start the Creative Revolution as part of the founding team at Doyle Dane Bernbach (DDB).

This is a thread about the story of her incredible creative mind. 🧵 Image
1) “She helped to make it possible for Doyle Dane Bernbach to have courage of it’s convictions, to know the difference between good creative work and mere creative acrobatics” said Bill Bernbach about Phyllis.
2) Robinson was born in New York in 1921, and graduated with a Bachelor of Arts degree from Barnard College in 1942 studying sociology. She landed her first job in advertising at Bresnick & Solomont in 1946.
Read 28 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!