Mission: Rob the Bellagio, the Mirage, and the MGM Grand casinos, and get back at rival Terry Benedict.
Vision: Great wealth and revenge
Strategy: Get into the vault that all three casinos share 1. Get into casino cage 2. Get through doors w/ code that changes every 12h 3. Get into an elevator that requires fingerprints+vocal verification 4. Get past two guards with uzis 5. Break into vault
Goal: Walk out with $150m
Roadmap: 1. Recruit eight new colleagues 2. Do reconnaissance at the Bellagio 3. Create a precise replica of the vault 4. Practice maneuvering through security systems 5. Execute the plan
Task: Arrive at the Casino
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7 ways to increase your product's virality: 1. Nurture WOM 2. Incentivize WOM 3. Make the product better w/ friends/colleagues 4. Make the product only useful w/ friends/colleagues 5. Generate sharable content 6. Increase experiential serendipity 7. Increase engagement
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But first, make sure your product is suited for virality:
✅ It's innately fun or rewarding to share (e.g. travel photos, homes for sale, incidents nearby)
✅ It's better with friends or colleagues (e.g. Snapchat, Slack)
✅ It's is remarkable — something worth remarking about
Strategy 1: Nurture organic word-of-mouth
Word-of-mouth is primarily driven by remarkable experiences (an experience worth remarking about), so start there.
1/ First, make sure you *should* be investing in virality. Virality is a natural fit for your product if:
• Your product is better with friends or colleagues (e.g. Snapchat, Slack)
• The product is innately fun or rewarding to share (e.g. travel photos, homes for sale)
2/ What is “virality”, anyway?
Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth.
The most sophisticated growth team no one talks about: @WishShopping 1. The #1 shopping app in 40+ countries 2. Rumored to often be the #1 spender on FB and Google 3. 2 million items sold daily
I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇
1/ Your brand constraint is Wish's opportunity
Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.
"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."
1/ What is "Positioning"?
Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
2/ Put another way, positioning is like context-setting for products. It’s a bit like the opening scene of a movie. The opening scene gets us oriented. It answers the big questions: Where are we? What year is this? What’s happening? How should I feel? Who are these people?