Most failure is us getting bored before the market gets interested.
For you or your thing to be "person/thing that does x" you have to be out there repeating yourself in some way shape or form for a pretty long time.
Even more difficult as an individual.

When we clock into "a job" it's agreed upon that we're here to pump "x" every single day, but very unnatural thing to do on a personal level.
Who's the best at this?

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More from @jackbutcher

12 Feb
Audience ≠ distribution.

Why overlap matters more than volume (if you care about creating value).

More followers ≠ more opportunity.

Heard about the instagram influencer that couldn't sell 20 t-shirts to an audience of 1,000,000 people?

No overlap between the product and what those 1,000,000 people care about.

If I started Butcher Cosmetics tomorrow, who would be placing an order? No one.

The economic opportunity of "audience building" expands only to the extent you talk about things you can do/sell/make.

Read 6 tweets
12 Feb
10 reasons your product will fail.

Words: @BrianNorgard

1. Too complex
2. Can't be easily described
Read 11 tweets
12 Feb
The market reacts to the packaging before the product.
But most people build in the opposite order.
In many cases, you can derisk your investment in product by testing packaging first.
Read 9 tweets
11 Feb
5 ways to think about growth.

Life is a fight against entropy.
Nothing works on its own.
Read 6 tweets
8 Feb
Great communication maximizes compression while maintaining (or increasing) fidelity.
Enter, memes
The context embedded in a meme you can consume in half a second is absurd
Read 9 tweets
5 Feb
10 Concepts from Build Once, Sell Twice: (thread)
1/ Build once, sell twice.

Move from selling your time to storing your effort in digital assets that you can sell twice.
2/ Focus

The more frequently you interrupt the compound curve, the longer time-freedom will elude you.
Read 12 tweets

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