How one guy achieved more than the entire FBI...

Using *Google Search*.

This is the most underrated story on the internet.

THREAD...
THE BACKGROUND OF SILK ROAD:

• The anonymous marketplace operated between 2011 and 2013

• It was Amazon for illegal goods - ranging from magic mushrooms to heroin to AK47's

• It is estimated the website generated 600,000 Bitcoin in commission - $34 BILLION at today's prices
The FBI + DEA's top priority was to:

1. Unmask the founder - Known by the pseudonym "Dread Pirate Roberts"

2. Shut the website down

Despite their billions of dollars of resources, highly trained divisions, and decades of experience - they couldn't do it.
FBI + DEA was outperformed by one guy *using Google in his spare time*.

The point of this thread isn't to debate the ethics of drugs being illegal.

The point is to highlight the power of an individual with:

1. High agency
2. Internet connection
3. Thinking outside the box
INTRODUCING GARY ALFORD:

• Gary Alford was a tax inspector in New York City

• When he started investigating the Silk Road, he had 0 knowledge of Bitcoin, Tor (Dark web) or online drugs

• Gary was like Elon in electronic cars or space - he had 0 qualifications.
Gary did have the following on his side:

1. Gary reads everything 3X:

• He reads every book, email or article 3 times

• He is obsessed with retaining more info than those around him

• Gary believed if he consumed everything at least three times, he would remember more
2. Gary's mental model:

• After reading the bitcoin whitepaper for the *3rd time*, he became obsessed with the "Gamblers Run Problem".

• No matter how much money you have in a betting scenario, the casino has infinite money, so if you continue playing - it will win.
• Gary believed the Dread Pirate Roberts was the gambler and he was the casino.

• If the Dread Pirate Roberts continued playing the game, Gary would eventually win.
3. Gary's thinking outside the box

• Gary was a student of history - his favorite case was The "Son of Sam".

• Son of Sam was a NY serial killer between 1976-1977.

• The NYPD threw unlimited resources and couldn't find him.

Until they began to think outside the box...
• Rather than search the crime scene for weapons, one officer started looking for parking tickets in the areas of the murder sprees

• His logic: No serial killer would stop mid-way through to pay for parking

• Bingo! The same Ford Galaxie had tickets for every murder night
• When detectives went to the murderer's home - he admitted on the spot and said "What took you so long?"

• Gary's lesson from this story:

You could outperform more experienced people by looking at the problem differently

• He applied this to the Silk Road case.
HOW GARY CAUGHT THE DREAD PIRATE ROBERTS:

• Gary was obsessed with the idea of a "digital parking ticket" that existed on the internet for Silk Road.

He worked from first principles on the following question:

• "What is the earliest post about Silk Road on the internet?"
• Gary simply searched "silkroad .onion" and filtered by date within Google search settings

• The oldest post he could find was on a bitcoin forum.

• "Has anyone seen Silk Road yet? It's kind of like an anonymous Amazon" - Altoid
• Gary contacted all forums that were associated with the "Altoid" handle.

• Most forums had fake emails in their database for the handle - except one...

• "RossUlbricht@gmail.com" was associated with the oldest Altoid account.
• Despite weeks of Gary telling the FBI + DEA that Ross was the Dread Pirate Roberts - they ignored him.

• They eventually came round to his opinion as the evidence became undeniable.

• This story is mindblowing...
• The point of this story isn't whether drugs should be illegal or Ross' sentence is justified

• The point of this story is to highlight how an individual with:

1. Internet connection
2. High agency
3. Out of the box thinking

Can outperform the world's biggest organisations
Wherever you look, you can see the trend occurring:

• Zuckerberg and Dorsey used high agency + internet connection to beat the billion-dollar legacy media industry

• Bezos and Lutke used high agency + internet connection to beat the billion-dollar legacy commerce industry
• Satoshi Nakamoto and Vitalik are using high agency + internet connection to beat the trillion-dollar legacy finance industry.

• Rogan and Logan Paul are using high agency + internet connection to beat the billion-dollar legacy TV industry.
"Arm yourself with specific knowledge, accountability, and leverage." - @naval

Don't forget high agency + internet connection too.

These are the blocks that Naval's trio is built on.
We are living in the age of information.

David can beat Goliath.

But David doesn't have a slingshot.

David has:

- Internet connection
- High agency
- Out the box thinking
TLDR:

• In 2021, people can now outperform billion-dollar organisations by...

1. Using a search engine effectively
2. Thinking outside the box

It's not easy.

But it is becoming more and more possible.

Ask Gary Alford.

(Or Rogan, Satoshi or Dorsey)
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out ----->bit.ly/MentalModelsBD
Highly recommend the following:

1. True Crime: Silk Road podcast

2. American Kingpin by Nick Bilton

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More from @george__mack

16 Jan
THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.
Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.
Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.
Read 19 tweets
5 Dec 20
Flying is accidentally the best ever environment for DEEP work and reflection.

Writers like @rickygervais do their best work on airplanes.

Here's 6 reasons why.

THREAD...
What looks like a bug - can often be a feature.

“A change of perspective is worth 80 IQ points.”

The restrictions we face on airplanes is what makes the experience so liberating.
AIRPLANE FEATURE 1 - HIGH EXIT COSTS

You can't find any escapes.

If you try to escape, you face death.

Negative incentives are built into the system.

"Incentives are a super power." - Charlie Munger
Read 13 tweets
20 Sep 20
Just re-read 'The Almanack of @naval'

Despite scraping his Twitter library for the @NavalBot, @EricJorgenson included a tonne of gems I'd never heard before.

Here's my favourite 17 highlights below...

THREAD...
"Making money is not a thing you do –– it's a skill you learn." - Naval

"You should not grind at a lot of hard work until you figure out what you should be working on." - Naval
"If you're looking toward the long-term goal of getting wealthy, you should ask yourself:

1. Is this authentic to me?

2. Is it myself that I am projecting?

3. Am I productising it?

4. Am I scaling it with capital, code, media or leverage? - Naval
Read 14 tweets
23 Aug 20
Claude Shannon is the founder of Information Theory

His essay on creative thinking is criminally underrated

I've unpacked 2 of Shannon's ideas below

THREAD...
Shannon was the original theorist behind digitally storing and communicating information.

Without his work, I wouldn't be able to write this tweet you are reading.

Facebook, Google, Amazon, Apple, etc are all standing on Shannons giant shoulders.

Genius is an understatement.
SHANNON IDEA 1 - APPLIED OCCAMS RAZOR

"Eliminate everything from the problem except the essentials; that is, cut it down to size." - Shannon

"Almost every problem that you come across is befuddled with extraneous data." - Shannon
Read 12 tweets
16 Aug 20
"How to Operate" is one of my favorite lectures

Keith Rabois (@rabois) breaks down OPERATIONAL EXCELLENCE

The principles are taken from the experience helping build Square, LinkedIn and PayPal

They are timeless

Here are 6 mental models from the talk

THREAD...
RABOIS MODEL 1 - BUILD A HIGH-PERFORMANCE MACHINE

"We used to joke that if Martians took over eBay, it would take 6 months for the world to notice." - Rabois

"Build a company that idiots could run - because eventually, they will." - Buffett
Rabois states that building a high functioning team or company is like building an engine.

It has 3 steps:

Step 1 - Build a beautiful conceptual whiteboard drawing of your engine at peak performance.

👆

This looks like the Ferrari engineering team making a systems diagram
Read 24 tweets
8 Aug 20
Josh Waitzkin might be the most INTERESTING person alive.

He doesn't have Twitter. And he barely uses the internet.

I've compiled my favorite 5 MENTAL MODELS of his below.

THREAD...
WAITZKIN MODEL 1 - DEPTH OVER WIDTH

His life so far:

1. Chess prodigy + National champ

2. 2x world champion in Tai Chi push hands

3. The 1st black belt in Jiu-Jitsu under Marcelo Garcia (GOAT)

4. He's now in an unknown ocean town mastering surfing + advising elite investors
The Waitzkin paradox:

He's achieved more WIDTH across disciplines in 43 years than most could in 100 lives

How?

His obsession with DEPTH over WIDTH.

His life is the testimony to deep work and singular focus.

He spends 5-10 years of his life dedicated to each craft
Read 32 tweets

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