Thread by @nevmed

I’ve been selling online for ~20 years.

I’ve sold 3 main things:
• Consulting services.
• Physical products.
• Digital products.

There's a million reasons why digital products are by far the best ⇨

Physical Product: YOU have to spend money to fulfill each order.

Example:
1.) Restaurant sells a burger for $10.
2.) They get 100 orders.
3.) Restaurant spends $7/burger ($700) to deliver orders.

Digital Product: It costs nothing to deliver each additional product.

Physical Store: You can only reach people who live close by.

Example:
1.) You run a bookstore in downtown Santa Fe.
2.) 10,000 people live within 5 miles of your store.
3.) Your total reach is ~10,000 people.

Digital Store: Audience is billions of people worldwide.

Local Marketplace: You can only sell to the people who physically visit the marketplace.

Example: You sell handmade jewelry at your local farmer’s market every Saturday. You can reach ~100 people a week.

Digital Marketplace: You can sell global audience, like Etsy.

Digital products can scale like nothing else.

They don’t have the time, cost, and reach limitations of physical products and services.

Code/Media can be delivered thousands of times with nearly no extra cost.