After months of work, @DiscoverFlux is now live. Please check it out: flux.community

We're taking a different approach to news, one that's community-driven, non-profit, and designed to open the national conversation to people who have been ignored...
Everyone's always saying that we live in the "Information Age" which means information is our society's most valuable commodity. So why have we entrusted it primarily to companies whose sole motive is profit? We need more non-profit news operations.
At the same time, because of economies of scale, national media executives have overwhelmingly concentrated jobs in Manhattan and DC, leaving the vast majority of America utterly ignored.

Over the decades, this has engendered apathy, hatred, and harmed social knowledge.
That's why Flux is going to do something different. We're going to be opening up our site to many non-profits, independent writers, and podcasters to join the conversation and add their insights.
We've got a great team already of writers and podcasters but we want to keep expanding to include people who have been shut out by the elite media: women, racial minorities, LGBT people, rural people, lower-income people, secular people, liberal Christians, students.
Lots of people have been starting up podcasts or Substack accounts but unless you're already famous, how are you going to get an audience? We want to help! Please drop us a line if you'd like help getting discovered: flux.community/contact
We are in a Golden Age of independent media right now. Flux is going to be the place for us all to come together. Please help us spread the word.

As we grow our community, we're also going to expand our payment programs as well. So you'll make money and grow your audience.
If you're feeling generous and want to help us get started, we also have set up a Patreon. It would be much appreciated! patreon.com/fluxcommunity

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More from @mattsheffield

17 Feb
Thread: Rush Limbaugh and the conservative Id

On the day of his passing, it's worth doing a brief retrospective on how Rush Limbaugh's personal life almost perfectly paralleled American conservatism...
One thing that's not commonly known about Rush Limbaugh is that he began his career in sports, doing sales for the Kansas City Royals baseball team. That's significant because much of the tribalism and dumbed-down rhetoric in American TV news directly came from sports media.
Television journalism in its earliest days was a fantastic product with real investigative reporting, no filibustering live interviews, and no soundbites. This began changing in the 1970s when ABC Sports president Roone Arledge was put in charge of ABC News.
Read 25 tweets
15 Feb
You probably saw that interview that CBS's @LanaZak did with the Trump attorney in which he attacked her for restating his argument. Zak was an unflappable pro, but the episode illustrates how traditional TV training doesn't work with complete liars.
Van der Veen acted like a misogynist jerk, continually interrupting Zak. This was a moment where the executive producer should have stood up for her/his reporter and ordered the guest mic cut.

VDV was ignorantly spouting off. Stop the spew to get the convo back on track.
If you're not ready to immediately stop and counter a torrent of deceitful abuse, then you should not subject your hosts to such unprofessional and vicious guests. Zak still did very well, but this was a failure of the CBS suits.
Read 4 tweets
14 Feb
It seems like the Atlantic learned absolutely nothing from the in-depth publicity it gave to white nationalist trolls. Now it's giving big interviews to Christian nationalist trolls theatlantic.com/politics/archi…
The first sentences of the article demonstrate why it shouldn't have been written. The guy is a dimwitted bloviator whose only pitch is being actively bigoted and naive.

"Exposing him" is shooting fish in a barrel and only promotes him when a big platform does it.
Read 7 tweets
9 Feb
Two things to keep in mind as the #impeachment trial begins:

1) McConnell could have tried Trump while he was president but refused

2) GOPers who want to dismiss never say what punishment Trump should receive. Therefore they likely want no punishment for his sedition.
The first one is a very typical McConnell ploy BTW. Manipulate the process in order to make a procedural argument to avoid forcing GOP to cast a moral vote.

Unfortunately, both Schumer and Pelosi played right into this strategy. McConnell has run circles around them for years.
The entire posture of elite GOPersis evident here. They know that Trump & others are dangerous extremists but because they're useful, McConnell et al will choose to enable them to preserve power.

It has the added advantage that process debates turn off the public which they want
Read 9 tweets
29 Jan
We don't talk nearly enough about how awful CNBC & Fox Biz are. Both provide nothing of real value.

The programming is propaganda for billionaires delivered by simps like Kudlow & Bartiromo. I hope this is evident now.

Excellent @alex_shephard takedown newrepublic.com/article/161126…
It's been long forgotten but the CNBC that exists today is actually the creation of Roger Ailes. He took over the channel in 1993 and set the template for how it has operated ever since: Happy-talk anchors who know nothing but "bull market is good!"
CNBC has consistently disgraced itself with incompetent on-air interviews of CEOs. It has also contributed immensely to the short-term value obsession that has weakened so many companies, causing them to become takeover fodder for vulture capitalists who pick them apart and sell.
Read 9 tweets
28 Jan
How gullible is MAGA? Thousands of them are retweeting a false claim that Kayleigh McEnany was suspended from Twitter from an account that *literally says it's fake*
Tweet in question
This is what I mean when I say that for the far right, they don't even get to the point of trying to determine if information is true or false.

If it reflects badly on "the left," then it's true, ipse dixit.
Read 4 tweets

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