Divorce your time and income: (thread)
1/ Work without permission:

Spend time making things for other people to figure out what you enjoy doing. If you're reading this, you don't need permission to create and share your ideas.

For me, this was designing made-up digital products for brands.
2/ Build equity:

Make your work recognizable by combining your interests with your competencies, and applying constraint.

For me, this was Visualize Value (digital design + philosophy, commerce, strategy) in simple graphic form.
3/ Build products & services:

Leverage the equity you've built to create relationships with people that want what you have.

For me, this was a set of consulting services (visualizing value for businesses) and education products (how to visualize value).
4/ Scale your reputation:

Continue to iterate on the front and back end of the business. Always drive value up.

For me, developing new education products creates content that can be leveraged as front-end marketing material (continuing to drive equity/reach up).
5/ Break the matrix

Your time no longer has a linear relationship with your income.

Write a tweet, sell 10 products.
Send an email, sell 100 products.
etc.

Disclaimer:

This entire strategy depends upon you building quality products. Explore until you can.
To summarize:

Build once, sell twice.

To explore this strategy in detail, buy this:
shop.visualizevalue.com/products/build…
To ask more questions, book a call here:

visualizevalue.paperform.co

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More from @jackbutcher

25 Feb
Cheeky milestone promotion:

VV just hit 200k on Instagram.

Use code “200” for $200 off the training bundle, valid for the next 200 orders, or 201k, whichever comes first.

shop.visualizevalue.com/products/vv-tr… Image
As always, if you’re on the fence - don’t take my word for it:
200.4
Read 4 tweets
24 Feb
Compounding Reputation

If you never want to run out of opportunity, be known for doing a very specific thing, very well.
By patiently and consistently publishing original work, you’ll eventually have more opportunity than you know what to do with.
Read 6 tweets
23 Feb
If you sell digital product, build an email sequence that follows up post purchase to ask customers for a review.

Even better, if you use a learning platform with Zapier integrations, send it on completion.

Almost guaranteed you have untapped proof if you aren't doing this:
Despite what your competitors want you to believe, your customers don't wake up thinking about how they can grow your business for you.

You have to ask them. Many will happily oblige.
Also for a meta angle on this tweet, it doesn't hurt to share something actionable while showcasing proof for your products, per the above example.

I could've just posted the review — no one cares.

“No one likes to be sold; everyone likes to buy.”

I mess this up often.
Read 4 tweets
20 Feb
Most failure is us getting bored before the market gets interested.
For you or your thing to be "person/thing that does x" you have to be out there repeating yourself in some way shape or form for a pretty long time.
Even more difficult as an individual.

When we clock into "a job" it's agreed upon that we're here to pump "x" every single day, but very unnatural thing to do on a personal level.
Read 4 tweets
12 Feb
Audience ≠ distribution.

Why overlap matters more than volume (if you care about creating value).

More followers ≠ more opportunity.

Heard about the instagram influencer that couldn't sell 20 t-shirts to an audience of 1,000,000 people?

No overlap between the product and what those 1,000,000 people care about.

If I started Butcher Cosmetics tomorrow, who would be placing an order? No one.

The economic opportunity of "audience building" expands only to the extent you talk about things you can do/sell/make.

Read 6 tweets
12 Feb
10 reasons your product will fail.

Words: @BrianNorgard

1. Too complex
2. Can't be easily described
Read 11 tweets

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