Thread by @natmiletic

Most users dislike pop-ups on websites, but they are very effective for driving action.

They are popular for gaining newsletter signups and doing sales promotions.

Here are my top tips for making less obtrusive and effective popups

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1⃣ Don't use more than 1 pop-up on a single page

2⃣ Don't immediately show the popup. This will slow down the website load times, and result in a poor user experience.

Wait until the user has scrolled through the page or has an exit intent (sale promos are great for the exit intent popup strategy).

3⃣ Make it very easy and obvious how to close or exit the popup.

4⃣ Only show the popup once and don't reload it on every page. 

If you stick to these principles, your popups will suck a little less and get you some good results