Thread by @NickAbraham12

** Thread **

⚡How To Book Meeting WITHOUT Personalizing Your Cold Emails⚡

Literally a roadmap on how I was able to get 17 clients with my first ever business in under 6 months using ONLY cold email

DISCLAIMER: This is more tailored toward businesses that are prospecting towards small to medium sized local businesses

This will not work if you plan to target Fortune 500 C - Level Executives

STEP 1) Have an actual skill that you can sell as a service

So my freshmen year in college I was growing Instagram pages and managed to get one to 50k organic followers. I eventually sold that page but ended up wanting to do this as a service for medical professionals.

Now I have a service for a specific niche, but now I need to convince these medical professionals to let me manage and run their Instagram pages so this is what really led me down the rabbit hole of learning everything about cold emailing

Step 2) Buy your domain, set the records, and warm it up

(buy like 3-5 domains because we will be spraying and praying)

If you don't know how to do this than check out this resources that MailShake put together that is perfect

docs.mailshake.com/article/221-dn…

Step 3) Find your list of businesses using a database and clean with NeverBounce

In my case, I was finding medical professionals and didn't know of any database other than D7

Got a list of dermatology clinics and cleaned using NeverBounce

Step 4) Your cold email copy will not contain personalization but that is going to be okay because you will be leading with value

Instead of asking for a meeting, you're going to ask them if they would like a "video audit" or to see a "case study of xyz"

I was emailing doctors asking if they wanted a mock up of an instagram feed that would help them grow their following and if they replied I would just reformat their current feed to look aesthetically pleasing and just send it back to them asking if they wanted to work together

I landed my first client this way

I had no contract, a shitty website, no onboarding systems, relevant case studies or anything

I was shook when I made the pitch and she agreed

Step 5: Cold Email Copy Example If You Provide Facebook Ads

"Hey (business name) - I noticed that you're using Facebook Ads but they are lacking in several areas. I run Facebook ads for X and helped them get Y. Do you mind if I send a video audit of what I would change?"

Step 6: Since you're leading with value they will respond positively and all you need to do is send them a loom video of you auditing their ads in Facebook ads library and than making a call to action

"Maybe we can hop onto a call and I can help you generate more ROI"

Add them into your CRM and keep nurturing them until you close the deal

I've seen outbound agencies that do this at scale with VAs

VA's do the video audits on behalf of the client etc

When your domain is warmed up, you can literally do 100-200 emails per account

Even with a response rate of 5% with 300 emails that's 15 responses daily and 5-8 will probably be qualified

So this is what the workflow looks like

100-200 emails leading with value -> client responds -> send them the value with a CTA -> call, nurture, follow up till you close the deal

Personalized emails work really well with niches that check emails daily but with local small business they hardly ever check emails so it makes more sense to lead with value and only focus on those that reply rather than personalize every email for them to not be seen

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