3/ "Founders claim that one of the podcast’s main goals was to extract financial data from founders that Latka then packaged and sold to investors and other interested parties."...
For 15 years, we have owned @metalab, one of the world's top product design agencies - metalab.com
As our work became well known, we got a lot of attention...
And we started getting mobbed by potential buyers.
Usually private equity and big tech companies...
We didn't necessarily want to sell.
Maybe just take some chips off the table.
We loved the business, but the numbers they shared were exciting.
Then, over and over, we would realize that the buyer would ruin our culture, piss off our employees, and probably wreck our brand...
For years, we watched as many of our best competitors and friends sold their agencies in talent acquisitions to big tech companies or large conglomerates like WPP, Omnicom, and Publicis.
Would you rather have 100,000 email newsletter subscribers growing 15% a year ✉️
OR
1 million followers on Twitter growing 50% a year? 📶
For me, I would 1000% take the email subscribers.
That seems insane. Read on to find out why... 👇
The best businesses are impenetrable to competitors 🏰
Nobody gets to dictate how they operate other than the government 🙅
And they are invulnerable to competition, have a captive customer base, and control all key inputs of their business...
Social platforms are the opposite:
1. There's always an algorithm filtering your content from your audience. A post may only be seen by 5,000 followers, even if you have 1MM if the algorithm doesn't deem it worthy... 🤯🤯🤯